Director, Paid Marketing & MarTech

About the role

1142 West 2320 South Ste A-1 Salt Lake City, Utah 84119

The Opportunity

Every paid dollar EcoShield spends to acquire a customer will run through you. This is the senior operator seat for all paid customer acquisition: you will own the strategy, the execution, and the P&L for every paid channel, manage an annual working media budget (with a focus on driving marketing attributed revenue at an acceptable CAC), and own the marketing technology stack that powers the entire engine.

You will be hands-on in the work while we grow the program and hire the team, building and optimizing campaigns yourself in the early innings. Your channels feed a National Inside Sales organization, so you will own paid media's contribution to marketing attributed revenue which is driven by qualified lead volume, connected leads, sales, and blended CAC.

What You Will Own

• Strategy, execution, and P&L for all paid channels: paid search, paid social, display and video, Local Services Ads, retargeting, direct mail testing, etc.
• An annual working media budget scaling into eight figures, deployed against clear CAC, ROAS, and lead volume targets by channel.
• The MarTech stack and team end-to-end: evaluating, selecting, negotiating, and implementing platforms across tag management, web analytics, call tracking and conversation intelligence, experimentation, and marketing automation. You will partner with the CMO and other Marketing and Analytics leaders to build out this program.
• Measurement design in partnership with the Director, Marketing Data & Analytics: offline conversion feeds, value-based bidding, and incrementality testing so ad platforms optimize toward sold subscriptions rather than simply raw lead volume.
• Lifecycle marketing: email and SMS nurture programs covering speed to lead, failed dial revival, and aged lead win back, run on a modern automation platform.
• Team and partner leadership: as we grow the program, you will hire and develop paid media and lifecycle specialists and manage agency and vendor relationships if/where they genuinely add value.
• Daily partnership with National Inside Sales on speed to lead, lead quality feedback loops.
• Creative testing velocity: briefs, ad copy, landing page variants, and offer tests in partnership with CRO.
• Forecasting and reporting: paid lead and sales volume forecasts, with weekly performance reporting on spend, CAC, and ROAS.

What You Will Bring

Required

• 4+ years in affiliate or partner marketing, with direct hands-on responsibility for a program's results.
• Demonstrated experience building or substantially scaling an affiliate program, ideally from scratch or from a basic state.
• Hands-on platform fluency with one or more major affiliate networks or SaaS platforms (Impact, Commission Junction, Awin, Partnerize, ShareASale, Rakuten Advertising, Everflow, or similar).
• A track record of negotiating favorable commercial terms with publishers and holding a channel to a CAC or ROAS target.
• Experience with lead generation or performance partnerships, including host and post, lead transfer, or pay per call models.
• An existing network of publisher and review site relationships, or a proven ability to build one quickly through cold outreach.
• Strong analytical skills: comfortable modeling payouts and margins, evaluating partner quality, and defending decisions with data.
• Self-starting, highly responsive, and trustworthy. You will be the face of EcoShield to outside partners and will operate with real autonomy.

Preferred

• Experience in a marketing organization that drives leads for an inside sales call center.
• Home services, subscription, and/or local services category experience.
• Familiarity with call tracking platforms and offline conversion feeds.
• Experience managing affiliate compliance and fraud prevention at scale.

Who Thrives Here

• Straight talk about what this is.
• We are building a lead generation and online customer acquisition engine from the ground up, in an industry that has never seen one built this well.
• The pace will be fast, team culture will be one of winning and collaboration, and the celebrations will be exciting as we grow and hit our targets.
• That is exactly what makes it fun.

• You build, you do not maintain. Your fingerprints will be on something that did not exist before you showed up.
• Real budget, real backing. Direct line to a fully committed CMO and executive team.
• Outcomes over activity. You will be measured on what you actually produce, and when it works, everyone will know exactly who built it.
• It will ask a lot of you. This is not a coasting seat. The people who lean all the way in will look back on this as the most career defining work they have done.

Additional information

If you want to manage an established program with partners already in place, this is not the seat. If you want to build a channel from zero and own what it becomes, this is the place for you!

Physical Demands and Working Requirements

• Requires prolonged periods of sitting at a desk or workstation
• Frequent use of hands and fingers for typing and using a computer mouse
• Occasionally lift and carry office materials or supplies up to 25 pounds
• Requires clear vision for reading documents, computer screens, and other office materials
• Work is inside a climate-controlled office with quiet to moderate noise level

Additional information

The above statements are meant to outline the general nature and scope of work performed by employees in this role. They should not be interpreted as an exhaustive list of all responsibilities, duties, and skills required for this position.