Director, PR & Influencer

About This Role

Orchestra is looking for a Director who lives and breathes consumer culture and knows how to turn what people are talking about into ideas that get brands noticed. You'll lead integrated communications work for consumer brands, developing creative strategies and campaigns that connect earned media, influencer marketing, partnerships, events and cultural moments.

You'll be a senior day-to-day partner to clients, a creative and strategic lead for your teams, and someone who is always looking for the next idea, story or opportunity. We're looking for someone who is equally comfortable setting the strategy, selling a big idea and rolling up their sleeves with the team to make it happen.

Note: This role is based in our NYC office, working two-three days a week in the office on a hybrid schedule.

Accountabilities and Qualifications

As a Director, you will

• Lead integrated communications strategies and campaigns for consumer brands, from the initial idea through execution
• Serve as a senior client partner, bringing strong counsel, creative thinking and proactive ideas to the table
• Develop big, culturally relevant ideas that can come to life across earned media, influencer marketing, partnerships, events and other channels
• Lead media strategy and storytelling, helping teams find the angles and moments that will get people talking
• Stay close to what's happening across consumer culture, media and influencers, and translate those shifts into opportunities for clients
• Guide teams in bringing launches, partnerships, activations and other brand moments to life
• Lead client presentations, strategic planning and high-stakes conversations with confidence
• Oversee multiple workstreams while keeping the work creative, strategic and moving forward
• Lead and develop account teams, giving people clear direction, thoughtful feedback and room to grow
• Identify opportunities to expand the work and deepen client relationships

Essential skills

• 7-9+ years of consumer PR, communications or integrated marketing experience; agency experience strongly preferred
• Significant experience leading communications programs for consumer and lifestyle brands
• Strong media relations expertise and a deep understanding of what makes a consumer story break through
• Experience developing integrated campaigns that bring together PR, influencer marketing, partnerships, events and other channels
• Strong creative instincts and a genuine pulse on consumer culture, trends and the conversations shaping what people care about
• The ability to turn a client challenge or business objective into a compelling communications idea
• Excellent client counsel, writing, presentation and communication skills
• Experience leading and developing teams across multiple accounts and workstreams
• A proactive, entrepreneurial approach and comfort moving quickly from idea to execution

Salary range

• $110,000 - $125,000, commensurate with experience
• #LI-CA1
• #LI-Hybrid

Orchestra is the first communications company built for today's media landscape. Since 2022, it's acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals.

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