Director, Product Marketing & Competitive Intelligence

About the role

Lantern is the specialty care platform for surgery, cancer, and infusions. We're looking for a Director, Product Marketing & Competitive Intelligence to own how Lantern understands its market and its competitors - and turn that understanding into commercial advantage. This is a senior level individual contributor role that owns the function end to end.

You're a researcher first, curious by nature, always chasing an angle nobody assigned you. You pull signal from everywhere - Reddit threads, podcasts, LinkedIn, Instagram, TikTok, trade press, HBR - and you know the rhythm of when Mercer, Aon, and WTW drop their annual reports well enough to have it synthesized before a competitor has even opened theirs.

You're just as strong live as you are behind a screen. You know how to run an interview: when to push, and when to sit in silence and let someone fill it. You can go deep in the weeds on a niche detail, then step back and know exactly what an executive needs to hear to make a call. You use AI to move faster through all of it, and you own your domain without needing anyone to check in on you.

Location: Dallas, TX or New York, NY - Hybrid schedule (3x in office per week)

Responsibilities

• Own competitive and market intelligence for the company - what we track, how we gather it, and how it's used
• Continuously scan public, social, and industry sources - news, social platforms, forums, podcasts, analyst/consultant reports, trade journals - to catch signal early
• Own and evolve our competitive alerting infrastructure: what we monitor, at what alert level, and how raw signal becomes a field-ready teardown
• Design and commission original research - paid surveys and studies - when public and internal data can't answer the question
• Own and run focus groups, advisory-panel research, and other external research relationships as needed
• Run structured interviews with customers, prospects, and the field to understand why we win and lose
• Own fast, ongoing insight delivery to the field - battlecards, real-time competitive alerts - in formats they can pick up and use immediately
• Build and maintain the competitive response playbook: a pre-agreed plan for whether and how Lantern responds to specific competitor moves
• Establish a commercial confidence baseline and track quarter-over-quarter improvement in how the field sells against our primary competitors
• Produce a quarterly report for executive leadership on trends, patterns, and forward-looking recommendations
• Partner with internal data and content teams so findings become narrative others can use, not a silo
• Partner with enablement to train and certify the field on tone and delivery of depositioning and objection handling

Requirements

• 7+ years in competitive intelligence, market research, or qualitative research, with direct customer and prospect contact
• Healthcare or complex B2B employer-healthcare experience required
• Track record of owning a domain independently - deciding what to track and what to ignore
• Strong live interview skills: can read a room, probe, and know when to back off
• Moves fluidly between deep technical detail and executive-level strategic framing
• Self-directed research instinct across traditional and non-traditional sources
• Concrete, specific AI fluency - not a checkbox answer
• Credibility with the field: can get the truth from a seller after a lost deal and turn it into something they'll actually use

Strong Candidates will

• Have worked in a PE-sponsored, results-oriented culture and are comfortable with compressed timelines and shifting priorities
• Have built a function from zero rather than inherited one, and can operate without a playbook
• Drive adoption across a distributed commercial organization without formal authority
• Communicate in whatever register the audience needs: a two-line alert for the field, a one-page point of view for leadership, a full readout for executives
• Tell leadership what it doesn't want to hear, and hold the line on findings under pressure from senior stakeholders
• Set their own priorities against a stated outcome, and say what they're deprioritizing rather than quietly dropping it

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave

Compensation

Base salary range: $185,000 - $200,000, depending on relevant experience, location, and qualifications.

About You

• You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins.
• INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
• You have the GRIT, drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas.
• You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren't just the individuals using your product. They are the driving factor in your motivation to make a change.
• Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear.
• You thrive in a Team Environment. Collaboration is key in innovation and creating change.

Additional information

These pillars of LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT, individuals can find their way to the best care, resources, and support they need to get back to life.

If this sounds like you, we would love to connect to speak further about career opportunities at Lantern.

Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.