Director, Product Marketing

About the position

As machine identities multiply, cryptographic risk rises, and AI and quantum computing reshape the market, continued leadership requires a clear understanding of where customer needs are headed and how Keyfactor can win.

Keyfactor is looking for a Director of Product Marketing to help shape product strategy and drive the market success of our solutions.

Reporting to the Vice President of Product & Customer Marketing, you will lead and develop a team of product marketers and serve as a strategic counterpart to Product and GTM leadership. You will bring customer, market, competitive, and commercial insight into key decisions, sharpen how Keyfactor differentiates, and strengthen how our solutions are positioned within the Keyfactor Trust Control Plane.

This role is for a leader who can move fluently between customer conversations, product and business strategy, technical subject matter, and commercial execution.

Applicants must be legally authorized to work in the United States.

Responsibilities

• Shape the strategy for Keyfactor's core solutions, defining priority buyers, use cases, market requirements, growth opportunities, and measures of success.
• Partner with Product leadership throughout the product development lifecycle, using customer research, market evidence, and commercial insight to influence roadmap priorities and investment decisions.
• Maintain deep fluency in the competitive landscape, market shifts, and relevant technology and regulatory trends, and translate them into positioning, messaging, and go-to-market decisions
• Develop differentiated positioning and messaging that makes complex technical capabilities relevant to enterprise buyers and connects individual products to the Keyfactor Trust Control Plane.
• Lead go-to-market strategy for new products, capabilities, and offers, including validation, pricing and packaging input, launch planning, field readiness, adoption, and post-launch optimization.
• Drive field readiness, equipping Sales and partners to lead outcome-based conversations, differentiate Keyfactor, and navigate complex enterprise buying processes.
• Monitor pipeline, adoption, win rates, launch performance, and competitive outcomes, using the results to identify barriers, recommend action, and improve performance.
• Build and develop a high-performing product marketing team with strong customer orientation, market fluency, product partnership, commercial judgment, and accountability.

Skills and Qualification

• 8+ years of experience in B2B enterprise product marketing, including leadership responsibility for complex, highly technical, or multi-product solutions.
• Demonstrated ability to influence product strategy and roadmap decisions through customer insight, market evidence, competitive intelligence, and commercial judgment.
• Proven success translating technical capabilities into differentiated positioning and leading go-to-market strategy from market validation through launch, adoption, and optimization.
• Strong business acumen and experience in sales-led enterprise environments, using pipeline, adoption, win-loss, and market data to assess performance and identify growth opportunities.
• Track record of building and developing high-performing product marketing teams and increasing the strategic impact of the function.
• Strong cross-functional leadership skills, with the ability to align Product, Sales, Marketing, and Customer Success and drive decisions without direct authority.
• Exceptional research, writing, communication, and presentation skills.
• Experience in cybersecurity, identity, cryptography, cloud infrastructure, or another technical enterprise software category is a significant advantage.

Compensation

Salary will be commensurate with experience.

Culture, Career Opportunities and Benefits

• We build teams that continually strive to get better than the day before.
• You will be challenged daily and given opportunities to grow personally and professionally.
• We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.

Here are just some of the initiatives that make our culture special

• Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change.
• Comprehensive benefit coverage globally.
• Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government-paid leave doesn't exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support.
• Competitive time off globally.
• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
• The Keyfactor Alliance Program to support DEIB efforts.
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
• Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
• Monthly Talent development and Cross Functional meetings to support professional development.
• Regular All Hands meetings - followed by group gatherings.

Our Core Values

Our core values are extremely important to how we run our business and what we look for in every team member:

• Trust is paramount.
• We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.
• Customers are core.
• We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.
• Innovation never stops, it only accelerates.
• The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.
• We deliver with agility.
• We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.
• United by respect.
• Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.
• Teams make "it" happen.
• Vision and goals are not individually achievable - they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.