Director, Production Services - Photography & Video

About the role

• Job Title: Production Services Director, Video & Photography
• Title of Supervisor: Sr Director Marketing
• Job Location: Mooresville, NC

Company Summary

Greenworks Tools is the leader in battery-powered outdoor power tools for DIY consumers and landscaping professionals. The company distributes Greenworks branded and private label products, as well as products for an extensive network of Original Equipment Manufacturers.

With a robust line of Greenworks branded products, including 24-volt, 40-volt, 60-volt, 80-volt, and commercial grade 82-volt battery-powered outdoor power equipment, a full line of corded equipment, and power tools, Greenworks offers the right tool for every job.

Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without the mess, fumes, aggravating pull cords, and noise associated with gas products. For more information, find us on the web at greenworkstools.com or greenworkscommercial.com.

Position Summary

The Director, Production Service requires a blend of creative vision, technical expertise, and strong leadership skills to manage production workflows, ensure brand consistency, and drive high-quality content creation. The role is responsible for a team of videographers, photographers and production associates for setting and executing the video and photography style while executing to elevate and communicate the brand.

This is a key position for the oversight of the production studio responsible for creative content that supports our key business priorities in our B2B, retail, and e-commerce business units. The ideal candidate will have strong technical and creative video and/or photography skills.

The role will be responsible for creating or overseeing all video and photography for the brand ensuring that it evokes the proper emotion and technical requirements.

Essential Duties and Responsibilities

Production Oversight & Quality Control

• Lead all video and photo production efforts, ensuring alignment with brand guidelines and marketing objectives.
• Develop brand video and photography guidelines and visual standards.
• Oversee the quality control of all video and photo work, ensuring consistency, accuracy, and high production value. Impeccable attention to detail and quality assurance.
• Oversee a team to concept, spec, set up, and take videos and photos showcasing the Greenworks products and solutions
• Manage all video and photography shoots, including pre-production planning, execution, and post-production processes and ensure is delivered in a timely manner.

Collaboration & Creative Direction

• Work closely and collaboratively with the creative and marketing team to produce best in class creative and photography appropriate for different media and channels including websites, retailer platforms and customer websites.
• Partner with commercial product managers to execute video and photography needs for PDP (Product Detail Page) content and website assets.
• Brainstorm and develop creative concepts for social media content, guiding projects from ideation to completion. Generate compelling content across various media including social media
• Work with copywriters to develop compelling storyboards and scripts for video projects.
• Ability to absorb and respond to creative feedback and manage multiple stakeholders.
• Ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important.

Production Management & Logistics

• Oversee all location scouting, talent acquisition, and production logistics for video and photo shoots.
• Ensure proper maintenance, organization, and upgrades of all video and photography equipment.
• Manage post-production editing, ensuring a seamless and professional final product.
• Film case studies and oversee testimonial projects from pre-production to final delivery.
• Develop and manage internal working processes. Including and uploading video, photos for easy retrieval; ensure a consistent digital asset management system.
• Strong prioritization, time management, and organizational skills. Managed fast-paced production calendar.

Leadership & Execution

• Serve as the lead videographer and editor, setting creative direction and ensuring high-quality execution.
• Provide leadership and guidance to any internal or external production teams, freelancers, and vendors.
• Continuously refine and improve production workflows for efficiency and scalability.
• Perform other duties as assigned

Required Education and Experience

• Relevant degree or training is recommended
• Requires 10+ years of production experience in video and/or photography.
• Strong portfolio demonstrating expertise in video and photo production, storytelling, and editing.
• Proficiency in video production tools and software (Adobe Premiere Pro, Final Cut Pro, After Effects, DaVinci Resolve, Photoshop, etc.).
• Strong understanding of lighting, sound, and cinematography principles.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Excellent leadership, communication, and collaboration skills.
• Experience with location scouting, talent casting, and production logistics.
• Knowledge of digital marketing trends and best practices for video and social media content.
• Comfortable with production-related work (editing videos, photos, resizing to fit on social platforms, creating templates to work with, etc.)
• Strong visual and creative development skills
• Ability to assess competing priorities and multi-task
• Capacity to quickly learn and navigate internal processes, procedures
• Travel and field work required

Compensation and Benefits

• Health, dental, and vision coverage
• 401k company match plan
• Paid sick, personal, and vacation time