Director, Revenue Generation - West Virginia University

Essential Duties & Responsibilities

• Oversee revenue generation efforts across ticket sales, new donor acquisition, customer service, premium seating, hospitality, and other revenue-generating opportunities.
• Lead the recruiting, hiring, onboarding, and professional development of revenue generation staff.
• Provide ongoing training, coaching, mentoring, and performance guidance to revenue generation staff.
• Lead regular staff meetings and foster collaboration, innovation, and the sharing of ideas focused on revenue growth and customer retention.
• Develop and maintain a personal portfolio of ticket sales prospects and customers.
• Develop, manage, and execute an annual Revenue Generation plan and budget in partnership with appropriate staff and senior management, encompassing sales, retention, and revenue growth across customer segments.
• Effectively manage group assets, experiences, and inventory to maximize group ticket sales and revenue at all home games.
• Prepare timely and accurate sales reports and performance analyses to monitor individual and team progress, identify trends and opportunities, and ensure appropriate sales pacing to achieve established goals.
• Collaborate with senior management to develop and manage relationships with outside vendors and corporate partners related to group ticket sales, hospitality, and premium experiences.
• Partner closely with university athletic department marketing staff to develop and execute promotional initiatives designed to increase attendance, engagement, and revenue.
• Collaborate with the national Data Analytics team on CRM and database initiatives, including data collection, analytics, reporting, and marketing strategies designed to identify opportunities and generate incremental revenue.

Minimum Qualifications

• 5+ years of sales experience within collegiate and/or professional sports, including 2+ years of experience in a ticket sales management role.
• Superior written and verbal communication skills, with strong leadership, collaboration, and interpersonal abilities.
• Results-oriented leader with a demonstrated ability to motivate teams and drive revenue performance.
• Proven track record of success in revenue generation and achieving sales goals.
• Enthusiastic, creative, and strategic thinker with the ability to translate strategy into effective execution.
• Ability to thrive in a dynamic, fast-paced environment while managing multiple priorities and deadlines.
• Exceptional organizational skills and the ability to effectively manage multiple tasks simultaneously.
• Demonstrated commitment to the highest standards of personal and professional integrity and ethics.
• Strong customer service and relationship management skills.
• Proficiency with Microsoft Office Suite.
• Experience with Paciolan and/or Ticketmaster/Archtics ticketing systems preferred.
• Experience with CRM and sales platforms such as ACT, Salesforce, SSB, Microsoft Dynamics CRM, Conquer, Outreach, or similar systems.
• Willingness and ability to work extended hours, including evenings, weekends, holidays, and home athletic events as required.

Preferred Qualifications

• Bachelor's Degree in Sports Administration or business field

Additional information

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.