Director, Revenue Growth Management Franchise Execution (Florida)

Job Description Summary

The Coca-Cola Company (TCCC). Our vision is loved brands done sustainably, for a better shared future. It's an exciting time to work in The Coca-Cola Company's flagship market. We're accelerating our momentum as the fastest-growing large consumer goods company in North America by putting people at the heart of our business and everything we do.

The Tampa-Base d RGM Franchise Director role plays a critical leadership role within the NAOU Revenue Growth Management organization, serving as the key connection point between RGM Center, Franchise Leadership, and Bottlers. This role will support the Coca-Cola Florida Bottler Franchise Team and is responsible for translating enterprise-level RGM strategies, System Health priorities, and OBPPC frameworks into locally relevant, executable Franchise and Bottler plans.

In addition to managing CCF from an RGM perspective, this position will also manage 1 or 2 customer callpoints from an RGM perspective. This will ensure the pull forward of customer facing RGM initiatives into CCF business plan. The customer call points(s) will be relevant to the business for CCF and should constitute about 25% of the role.

The RGM Franchise Lead ensures system alignment across planning, in-year stewardship, and long-range strategy, balancing the needs of multiple stakeholders while driving sustainable, profitable growth. This position is highly visible, requires strong commercial judgment and analytical capability, and demands the ability to influence without authority in a complex, matrixed system.

Please Note: This role will be based in Tampa, Florida, from the Coca-Cola Beverages Florida office.

What You'll Do For Us

Successful candidates bring strong RGM fundamentals, analytical capability, commercial judgment, and the ability to translate strategy into disciplined local execution.

Key responsibilities include

• Serve as the primary day-to-day RGM interface among the RGM Center, Florida Franchise Leadership, customer teams, and Coca-Cola Beverages Florida, with coaching and escalation support from the United & Team Leader.
• Lead RGM support for Florida annual planning and Joint Business Planning, including opportunity mapping, territory and outlet assessments, Sources of Growth sizing, financial waterfalls, bottler commitments, and execution milestones.
• Management of 1 or 2 customer call points from an RGM perspective that are relevant to CCF
• Translate national System Health strategies (e.g., pricing, OBPPC, innovation) into Franchise-specific priorities and Bottler execution plans.
• Own in-year performance stewardship, including identification of gaps, development of contingency actions, and tracking performance versus plan.
• Partner with the Bottler to identify local opportunities, risks, and execution gaps; act as the Voice of Bottler in Center-led strategy development.
• Represent Florida Franchise priorities when evaluating Center initiatives, escalating material conflicts, exceptions, and investment needs to the United & Team Leader for broader system alignment.
• Lead or support Florida pilots and commercialization programs across package architecture, affordability, pricing, innovation, OBPPC, and execution; define success measures, capture learning, and share scalable insights with the Franchise RGM team.
• Size and shape Florida Sources of Growth and align local rate, mix, transaction, household, outlet, and package priorities with the annual and multi-year plan.
• Enable system alignment through structured routines, governance forums, and cross-functional collaboration.
• Support capability development through best-practice sharing, training, and adoption of RGM tools and frameworks.

What Success Looks Like

• Delivery of Florida annual and in-year revenue, profit, transaction, share, mix, and System Health objectives.
• Clear translation of enterprise guardrails into executable Florida plans with strong bottler and Franchise alignment.
• Timely identification of performance gaps, fact-based contingencies, disciplined action tracking, and effective escalation to the Team Leader.
• Successful Florida pilots and commercialization programs with quantified business cases, execution readiness, and learning shared across Franchise RGM.
• Adoption of common One-Table routines, RGM tools, analytics, guardrails, and ways of working across Florida Franchise and bottler teams.

Qualifications & Requirements

• Minimum:
• Bachelor's degree in Business, Finance, Marketing, Analytics, or related field.
• 6+ years of experience in Revenue Growth Management, commercial strategy, finance, sales, category management, customer planning, analytics, or related roles. Experience with bottler or franchise execution is preferred but not required.
• Strong understanding of OBPPC, pricing, route-to-market, and system economics.
• Demonstrated ability to influence cross-functional stakeholders and present fact-based recommendations to senior Franchise and Bottler leaders, with appropriate escalation to the Team Leader.
• Experience working in highly matrixed, franchise-based systems.
• Preferred:
• MBA or equivalent advanced degree.
• Prior experience working directly with Bottlers or Franchise leadership.
• Experience leading planning routines, governance forums, or large cross-system initiatives.

Functional Skills

• System influence: Creates alignment and drives outcomes across the RGM Center, Florida Franchise, customer teams, and Coca-Cola Beverages Florida
• Strategic Thinking: Translate long-range System Health and OBPPC strategies into executable Franchise and Bottler plans while managing near-term performance.
• Analytical & Financial Acumen: Strong capability to size opportunities, diagnose performance gaps, and evaluate trade-offs across rate, mix, and transactions.
• Planning & Stewardship: Experience leading annual planning, in-year contingency management, and performance tracking routines.
• Communication & Storytelling: Ability to synthesize complex information into clear, fact-based narratives tailored to diverse stakeholders.
• Collaboration & Ways of Working: Proven ability to partner cross-functionally and establish efficient, value-creating routines across the system.
• Adaptability & Judgment: Comfort navigating ambiguity, balancing competing priorities, and making sound commercial decisions in a fast-paced environment.

Additional information

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range

United States: 148,000 - 169,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

• Location(s): United States of America
• City/Cities: Atlanta
• Travel Required: 00% - 25%
• Relocation Provided: Yes
• Job Posting End Date: November 13, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.