Director, Sales & Distribution

About the role

Business Leadership and Growth

Set the regional vision, annual business plan, KPI priorities, and forecasts, translating company strategy and market insights into measurable actions. Own performance across volume, market share, profitability, distribution, safety, and turnover. Maintain command of business drivers, competitive dynamics, risks, and opportunities, clearly communicating results, priorities, ownership, and actions through regular business reviews.

SALES AND MARKET EXECUTION Spend a minimum of three days per week in market coaching teams, assessing execution, removing barriers, and improving service and route productivity.

Develop customer and channel plans that grow availability, visibility, distribution, and share, including strong execution of innovation, pricing, in-stock conditions, cold placements, and shopper messaging Lead regional and national customer relationships and partner with RBNA (Red Bull North America) to translate customer strategy and Red Bull execution standards into measurable in-store outcomes.

OPERATIONAL AND FINANCIAL PERFORMANCE Own the regional P&L and manage expenses, inventory, and resources to deliver profitable growth. Lead sales and distribution operations across 22 facilities, improving network efficiency, route structure, service, driver effectiveness, fleet, facilities, and inventory controls.

Ensure safe, compliant operations consistent with company standards and applicable DOT, OSHA, and employment requirements. PEOPLE AND ORGANIZATIONAL LEADERSHIP Lead and develop six General Sales Managers and two Sales Activator Managers through clear expectations, field coaching, performance reviews, development plans, and accountability.

Build a diverse leadership bench and succession pipeline through internal development, external recruiting, meaningful delegation, and preparation for expanded responsibility. Partner with Talent and senior leadership to strengthen recruiting, onboarding, engagement, retention, performance management, and organizational effectiveness.

CROSS-FUNCTIONAL LEADERSHIP Align partners across sales, distribution, marketing, finance, operations, and talent around shared priorities. Communicate risks early, bring forward clear recommendations, share best practices, and model RBDC values and Our Code across the organization. HOW SUCCESS WILL BE MEASURED Sustained growth in volume, market share, profitability, and distribution.

Successful innovation launches, improved in-stock performance, and consistent pricing and retail execution. Safe, efficient, compliant operations with improved route productivity and sales effectiveness. Strong employee engagement, reduced turnover, and a diverse pipeline of leaders prepared for expanded roles.

An organization that delivers through clear priorities, disciplined routines, cross-functional collaboration, and accountability.

Qualifications & Requirements

8+ years of progressive leadership experience in sales, distribution, operations, or a related commercial function; beverage, consumer packaged goods, or direct-store-delivery experience strongly preferred. Demonstrated ability to lead and develop leaders, build accountability, manage performance, and create a high performing team.

Strong commercial and financial acumen, including the ability to use internal and external data to identify drivers, forecast performance, set priorities, and allocate resources. Full P&L ownership experience is preferred. Track record of improving customer execution and delivering growth through clear plans, operating discipline, field leadership, and regional or national key-account partnership.

Ability to lead across a broad, geographically dispersed organization; multi-location or multi-state leadership experience is preferred. Executive-level communication and presentation skills, including the ability to tell a clear business story, influence stakeholders, and translate complex information into action.

Working knowledge of labor management, inventory controls, fleet and facility operations, and safety or regulatory requirements. Key account management experience on a district, regional or national level Demonstrated adaptability and resilience in a fast moving environment, with the ability to prioritize, act decisively, and sustain change over time.

Strong organizational and analytical skills, proficiency in Microsoft Excel, PowerPoint, and Word, and the ability to manage multiple priorities in a fast-moving environment. Bachelor's degree required. Valid driver's license and ability to travel 40-60%, including overnight travel, early mornings, facility visits, and market rides.

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $156,000 - 234,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).