Director, Sales Development Lifecycle Services

About the role

Hiab is the pioneer in smart and sustainable on road load handling solutions. We believe in more than just work — we believe in making a difference for our customers to building a better tomorrow.

Say Hi! to your next challenge — explore the opportunity and apply below!

Your mission

As Director, Sales Development Lifecycle Services, you will own the global sales development strategy for Hiab’s Lifecycle Services, including the complete HiPerform portfolio of service agreements and advanced digital solutions. You will drive the global commercial expansion, sales transformation, and long-term profitable growth by aligning visionary sales strategy with operational execution across global, regional, and market teams.

This position is open for our locations in

Finland - Helsinki, Tampere and Raisio.

Key responsibilities

• Own and drive the mid- to long-term sales development strategy for Lifecycle Services globally/regionally, ensuring alignment with corporate and business unit growth objectives
• Formulate strategic commercialization roadmaps, sales models, and go-to-market execution plans for new and existing Lifecycle Services (HiPerform, service agreements, digital offerings)
• Lead strategic growth initiatives across key markets and oversee the strategic pursuit of priority, high-value, and enterprise-level customer opportunities from identification to conversion
• Establish governance and standards for global Salesforce CRM pipeline management, opportunity progression, and forecast accuracy across key accounts
• Drive operational excellence, value-based selling capabilities, and consultative sales transformation programs across global and regional sales organizations
• Standardize global consultative selling frameworks, training initiatives, and commercial playbooks to elevate local sales force effectiveness
• Serve as the executive bridge connecting Product Management, Commercial Excellence, Marketing, Finance, and Regional Sales leadership
• Align strategy and market execution priorities through Hoshin Kanri strategic alignment frameworks and cross-regional commercial governance
• Lead market intelligence programs, capturing voice-of-customer (VoC) and competitive insights to directly influence product management roadmaps and future service offerings.

What we are looking for

• Bachelor’s or Master’s Degree in Business, Engineering, Strategy, or a related field
• 10–12+ years of senior management experience with a proven track record of strategic delivery, commercial innovation, and business growth within industrial, capital equipment, logistics, OEM, or digital/IoT solutions domains
• Proven experience developing and owning mid- to long-term commercial strategies with broad operational and financial impact
• Extensive track record of managing enterprise key account relationships, negotiating complex multi-million euro lifecycle contracts, and driving cross-regional commercial growth
• Demonstrated expertise in service-driven business models, outcomes-based contracts, and digital solution commercialization
• Ability to articulate and cascade complex strategies into actionable execution plans across global and regional teams
• Proven track record in driving business transformation, operational excellence programs, and organizational sales enablement
• Fluent verbal and written English language skills.

What we offer

As a part of our Employees First culture, we offer opportunities to grow within a dynamic environment that values flexibility and your well-being. We strive to make things easier, empower you to succeed, and strive for excellence in a positive and inclusive environment.

Ready to apply?

• Click on the apply button below to send in your application in English. Applications will be reviewed on a rolling basis.
• Please note that the process for this position is coordinated by our Recruitment team part of Hiab Business Services based in Bulgaria.

We Are Hiab

Hiab (Nasdaq Helsinki: HIAB) is a leading provider of smart and sustainable on road load-handling solutions, committed to delivering the best customer experience every day with the most engaged people and partners. As the industry pioneer, Hiab continues to make on road load-handling smarter, safer and more sustainable to build a better tomorrow.