Director, SEO

About the role

• Agency: Hearts & Science
• Job Function: Media
• Job Subfunction: Performance Media

About the role

SEO Director

Position Overview

In this role, you will serve as the primary day-to-day client contact on assigned accounts, leading the development and execution of innovative Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) programs that address clients' strategic business objectives.

You will bring deep knowledge of traditional and AI-powered search, helping clients improve their organic visibility across search engines, AI assistants, and other emerging discovery platforms. You will also be responsible for building and developing strong SEO/GEO teams, ensuring the delivery of best-in-class strategies and programs.

Responsibilities

Strategy & Client Leadership

• Key participant in strategic SEO/GEO planning and execution.
• Develops a deep understanding of the client's business and the role SEO and GEO play in meeting business objectives.
• Leads the development and execution of integrated SEO/GEO strategies across traditional search engines and AI-powered discovery platforms.
• Ensures SEO/GEO best practices are applied consistently across the account, including technical optimization, content strategy, and off-site authority building.
• Accountable for SEO/GEO program performance, measurement, and achievement of client goals.
• Demonstrates the ability to present, explain, and sell strategies and recommendations to clients.
• Provides thought leadership on the evolving search landscape, including AI search, LLM-driven discovery, and emerging optimization opportunities.
• Identifies growth opportunities and partners with VP/SVP leadership to upsell and cross-sell services.

GEO Strategy & Innovation

• Leads GEO initiatives, including AI visibility audits, prompt and topic analysis, content optimization, technical AI readiness, and third-party influence strategies.
• Translates AI search performance data into actionable insights and recommendations to improve brand visibility, relevance, and inclusion in AI-generated responses.
• Identifies opportunities to strengthen brand authority and content discoverability across AI search platforms.
• Partners with Content, Technical SEO, PR, Analytics, and other disciplines to execute integrated GEO strategies.
• Drives test-and-learn initiatives to evaluate emerging GEO tactics, tools, and measurement approaches.

Client & Cross-Agency Collaboration

• Serves as the relationship liaison among clients, partner agencies, and the SEO/GEO practice, ensuring organic search is integrated into key initiatives early and consistently.
• Develops client and partner agency presentations alongside VP/SVP leadership and contributes to enterprise-level strategy.
• Supports external business development and marketing initiatives, including pitches, proposals, and case studies.

Team Leadership & Operations

• Accountable for setting expectations, providing feedback, mentoring, and developing team members.
• Builds team capabilities across SEO fundamentals, GEO methodologies, emerging technologies, and analytical tools.
• Cascades agency updates and ensures the team remains informed of evolving priorities and best practices.
• Partners with the team to identify and execute testing and innovation opportunities.
• Ensures team members have access to the tools, training, and resources needed to excel, including SOURCE training, proprietary search tools, third-party SEO/GEO platforms, and productivity software.
• Drives operational excellence and workflow efficiency across accounts.
• Oversees the day-to-day use of Asana and implementation of SOURCE guides to deliver high-quality work efficiently and consistently.

Required Skills and Experience

• Bachelor's degree or equivalent professional experience.
• 8+ years of experience in SEO, digital marketing, analytics, content strategy, or related disciplines, including significant hands-on SEO experience.
• Strong understanding of traditional SEO fundamentals, including technical SEO, content optimization, keyword research, site architecture, and authority building.
• Demonstrated knowledge and practical experience with GEO, including how brands achieve visibility across AI-powered search experiences such as ChatGPT, Google AI Overviews/AI Mode, Perplexity, and Gemini.
• Understanding of AI search optimization techniques, including prompt research, AI visibility measurement, content optimization for LLM discovery, technical AI accessibility, and third-party citation strategies.
• Ability to evaluate SEO and GEO performance, identify meaningful trends, and translate data into compelling insights and business recommendations.
• Experience with SEO platforms such as Semrush, Ahrefs, BrightEdge, Screaming Frog, Botify, or similar tools.
• Familiarity with AI search monitoring and analytics platforms such as Profound, Evertune, Bluefish, Scrunch AI, or similar tools.
• Proficiency with web analytics and search performance platforms, including Google Analytics 4, Google Search Console, and Adobe Analytics.
• Proven ability to collaborate with and influence clients, partner agencies, and cross-functional stakeholders.
• Experience growing, managing, and inspiring teams, with strong leadership and operational management skills.
• Strong presentation, communication, and storytelling skills, particularly when explaining complex search and AI concepts to nontechnical audiences.
• Demonstrated curiosity and commitment to staying current with rapidly evolving SEO/GEO practices, technologies, and industry developments.
• Strong organizational skills, attention to detail, and comfort working with data.
• Proficiency in Microsoft Office, particularly PowerPoint and Excel.

Desired Skills and Experience

• Hands-on experience developing and executing GEO strategies for enterprise brands.
• Experience with AI visibility audits, prompt tracking, competitive benchmarking, and LLM citation analysis.
• Familiarity with structured data, JavaScript rendering, technical crawling, and AI bot accessibility.
• Experience integrating SEO/GEO with content, PR, social, and other marketing disciplines.
• Familiarity with AI tools and automation to improve research, analysis, reporting, and operational efficiency.
• Experience with search advertising platforms, including Google Ads.
• Working knowledge of HTML, CSS, JavaScript, Python, R, or similar technologies.
• Experience with Asana or comparable project management platforms.

• $90,000 - $215,000
• To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

• Omnicom is committed to hiring and developing exceptional talent.
• We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do.
• We strongly believe that celebrating what makes us different makes us better together.
• Join us-we look forward to getting to know you.
• We will process your personal data in accordance with our Recruitment Privacy Notice.