Director, Social Growth - Fanatics Sports

Social Growth Flywheel (Paid + Organic)

• Own the end-to-end flywheel: organic and creator content performance feeds boosting decisions, and boosting data feeds back into what gets produced next
• Run boosting across owned, creator, and aggregate accounts, prioritizing spend against content already showing organic traction
• Set and manage the paid boosting budget, forecasting spend against content calendar and moment-driven opportunities

Clipping & UGC Production

• Own production of clipped and UGC-style creative: sourcing, cutting, and packaging long-form and creator content into distributable short-form assets
• Set the clipping pipeline and production standards (turnaround time, format specs) to keep pace with real-time content opportunities
• Own UGC creative production end to end: briefs, sourcing, and quality standards for user-generated and creator-style content

Managing creator agency relationships

• Own the creator roster architecture across different tiers, mapped to Fanatics Sports & Casino and Fanatics App brand mandates
• Set the threshold and criteria for which creator and clipped content qualifies for paid amplification support

Measurement & Analytics

• Own the measurement practice for the full flywheel: reach, non-follower reach, engagement, share of voice, and CPM efficiency against benchmark, reported with rigor, not just directionally
• Build and maintain a clean, defensible read connecting flywheel activity (clipping, boosting, creator content) to unaided awareness and brand favorability lift
• Report media efficiency in CPM terms against category benchmarks and bring the same rigor to clipping and UGC output (volume, velocity, and performance by format)

Team Leadership & Cross-Functional Coordination

• Manage the Senior Manager, Content Amplification as a direct report, setting quarterly flywheel priorities
• Partner with Programming on which moments warrant proactive clipping, boosting, or creator activation
• Coordinate with Platform Strategy and Content Lead to keep flywheel output aligned with platform-specific formats and brand voice

What You'll Bring

• 8-10 years across creator/influencer marketing, paid social, or performance-driven content growth, ideally in sports, betting, gaming, or a comparably fast-moving category
• Direct experience running a paid + organic growth flywheel: knowing when to boost, what to clip, and how to read the data connecting the two
• Fluency in measurement and analytics: comfortable owning a scoreboard (reach, engagement, CPM, share of voice) and defending it to both creative and commercial stakeholders
• Experience managing UGC or clipped content production, including sourcing, format standards, and turnaround expectations
• Direct experience negotiating creator/talent contracts, usage rights, and exclusivity terms
• Direct people management experience

Additional information

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE-a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more.

Salary Range $166,000 - $230,000 USD

By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.

Fanatics will never ask candidates for money, banking information, or other sensitive personal information as part of the interview process. If you receive a suspicious message claiming to be from Fanatics recruiting, please do not respond and report it here.