Director, Surgical Product/Brand Marketing - Upstream
- Location
- Fort Worth, TX
- Listed
- Today
In this role, a typical day will include
- Manage complex projects to optimize outcomes and make significant decisions within assigned projects.
- Develop and implement core brand strategies across the surgical product portfolio.
- Lead portfolio management activities, including product positioning and target product profile development.
- Support and guide strategic pricing and product lifecycle management initiatives.
- Provide medical evidence support in preparation for product launches.
- Lead multiple strategic projects impacting product launches, portfolio strategy, and market positioning.
- Develop and manage product claims and claims matrices.
- Influence high-level strategic decisions related to brand strategy, product positioning, and portfolio direction.
- Support the development of creative campaigns in collaboration with local markets.
- Partner with local markets on creative campaign deployment, while media buying and final deployment decisions remain within the local markets.
- Apply strategic planning capabilities and advanced industry expertise to guide brand and product decisions.
- Collaborate effectively with cross-functional teams and key stakeholders.
- Demonstrate excellent communication, problem-solving, project management, and leadership skills.
What You'll Bring to Alcon
- Bachelor's Degree or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+3 yrs)
- The ability to fluently read, write, understand, and communicate in English
- 10 Years of Relevant Experience
How You Can Thrive at Alcon
- See your career like never before with focused growth and development opportunities
- Join Alcon's mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career!
- Alcon provides robust benefits package including health, life, retirement, flexible time off for exempt associates, PTO for hourly associates, and much more!
Alcon Careers: See your impact at alcon.com/careers
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.
- Find Jobs for Employees
- Find Jobs for Contingent Worker
- ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
About Alcon
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.
We foster an inclusive culture and are looking for diverse, talented people to join Alcon. This role is part of Alcon's Marketing function, a team that helps provide access to products across all channels, including through traditional Marketing strategies, event planning, and professional education.
The Director, Surgical Product/Brand Marketing - Upstream (Professional Path), is primarily responsible for leading complex projects to enhance outcomes and achieve strategic goals in surgical product/brand marketing.
Equal opportunity and legal notices
Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to and let us know the nature of your request and your contact information.
From Alcon's careers page, first listed on Rolev.ai on November 12, 2026. Rolev.ai is not the employer.
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Common questions
Where is the Director, Surgical Product/Brand Marketing - Upstream job at Alcon located?
This Director, Surgical Product/Brand Marketing - Upstream position at Alcon is located in Fort Worth, TX. Always check Alcon's application page for specific state eligibility or relocation policies.
How do I apply for the Director, Surgical Product/Brand Marketing - Upstream position at Alcon?
This listing links directly to Alcon's Workday application page. You can apply directly on Alcon's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Workday application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.