Director, Talent Partnerships & Entertainment Marketing

About the role

UTA Advisory Marketing seeks a Director to join our growing team, with responsibilities split equally between Coach and Campari. This role will lead talent strategy, talent buying, and entertainment-driven campaigns for two high-profile, blue-chip brand clients, with an emphasis on A-list celebrity partnerships and broader cultural opportunities.

The ideal candidate combines strategic brand thinking with hands-on execution, has strong relationships across the entertainment and cultural landscape, and can independently lead complex campaigns from concept through delivery. They are digitally savvy, deeply engaged with current culture and online trends, and proactive in identifying opportunities that build brand relevance.

This role will work closely with two senior leaders across the client accounts. New York-based candidates are strongly preferred.

UTA Advisory Marketing - a division of leading global talent and entertainment company United Talent Agency - is a top entertainment marketing agency advising some of the world’s biggest brands. Our team of passionate marketers and experts leverages entertainment to create and execute initiatives including talent procurement, film and television integrations, studio and network co-marketing, promotional partnerships, content strategy, business acceleration, and more.

The salary range for this role is $150,000 to $160,000, commensurate with experience and skills.

What You Will Do

• Serve as the day-to-day strategic and executional lead across Coach and Campari, with an approximately 50/50 allocation of responsibilities
• Lead talent strategy and buying, prioritizing A-list celebrities and culturally relevant partnerships rather than standard influencer-led programs
• Develop strategic entertainment and cultural marketing recommendations that connect brand objectives with talent, content, and partnership opportunities
• Leverage existing relationships with talent representatives, entertainment partners, and cultural tastemakers to identify and secure high-impact opportunities
• Lead talent negotiations and partnership management, including deal structuring, contract redlines, and direct communication with representatives and legal teams
• Oversee end-to-end talent campaigns, from strategy and creative development through production, content delivery, activation, and results review
• Integrate talent partnerships with content strategy and product placement to create cohesive, brand-relevant campaigns
• Collaborate with internal teams to identify and vet celebrity, creator, entertainment, and cultural partnership opportunities aligned with campaign objectives
• Manage timelines, budgets, deliverables, production logistics, and internal and external communications across multiple workstreams
• Build and present compelling decks that clearly articulate strategic recommendations, creative concepts, talent choices, and activation plans
• Maintain a deep understanding of entertainment, digital culture, emerging online trends, and competitive activity to inform client recommendations
• Lead weekly client calls and meetings, establish agendas, manage follow-ups, and ensure accountability
• Guide junior team members and oversee project execution while contributing to process improvement, knowledge sharing, and a collaborative team culture
• Travel as needed for client activations, talent shoots, media days, and live events

What You Will Need

• 5+ years of relevant experience in talent buying, entertainment marketing, or strategic brand partnerships, with a proven track record of director-level responsibility
• Demonstrated experience leading talent partnerships and campaigns for high-profile, blue-chip consumer brands
• Significant hands-on experience securing and managing A-list celebrity partnerships, including negotiations, contract management, and production logistics
• Strong existing relationships across the entertainment and cultural ecosystem, including talent representatives and relevant partnership contacts
• Strategic brand experience that extends beyond talent representation or transactional booking, with the ability to connect talent decisions to business and marketing objectives
• Experience integrating talent partnerships with content strategy, product placement, and broader entertainment-driven campaigns
• Deep cultural literacy and digital fluency, with active engagement in current online conversations, emerging trends, and shifts in audience behavior
• Ability to independently lead complex projects from strategy through execution and manage multiple priorities with precision
• Excellent client communication, presentation, negotiation, and relationship-building skills
• Ability to navigate a highly matrixed organization and collaborate effectively across teams, departments, and senior stakeholders
• A proactive, self-driven, solutions-oriented approach, with the initiative to identify opportunities and move work forward
• Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint and/or Google Slides, Docs, and Sheets
• Ability to travel for client activations, media days, talent shoots, and event support
• Bachelor’s degree in marketing, advertising, or a related field strongly preferred
• New York-based candidates strongly preferred

What You Will Get

• The unique and exciting opportunity to work at one of a leading global entertainment companies
• Access to the tools, leadership, and resources you will need to create and drive a center of excellence
• The opportunity to do the best work of your career
• Work in an inclusive and diverse company culture
• Competitive programs to support your well-being
• Experience working in a collaborative environment with room to grow