Enterprise SDR

Who We're Looking For

• Title: Enterprise Sales Development Representative
• Department: Go-To-Market
• Team: Marketing
• Reports To: Marketing Operations Manager

Supervisory Responsibility: This role currently does not have direct reports.

FLSA Classification: Exempt

• Location: Knit is NYC-based and US-remote friendly with team members across the country. Our standard business operating hours are Monday - Friday 9am - 5pm EST.
• Travel: This role will be expected to travel if needed to conferences and events but dependent on 2027 event plan. Note, Knit US does a US All Team Summit in-person once per year.

Overview

We're looking for an Enterprise Sales Development Representative (SDR) to help us scale outbound pipeline generation and shape the future of our go-to-market motion. This role sits at the intersection of marketing and sales, working directly with Marketing leadership, Account Executives, and Client Partners. to identify and engage senior insights and research leaders at some of the world's most influential brands. The SDR will be responsible for driving qualified meetings and new opportunities through personalized, account-based outreach and strategic follow-up on marketing programs.

What You'll Own

• Key performance indicators for this team & role:
• 10-15 qualified meetings booked per month
• 6-8 sales qualified opportunities created per month
• $150K-$250K in sourced pipeline per month
• Conversion rate of 40-50% from meeting -> opportunity
• Primary responsibilities of this role:
• Execute highly personalized outbound outreach (email, phone, and LinkedIn - all required) to enterprise and mid-market insights teams, market researchers, and new emerging personas.
• Partner with Marketing on account-based campaigns tied to events, content, and product launches.
• Follow up on inbound demo requests, webinar attendees, and marketing-qualified accounts within 24 hours.
• Conduct discovery to qualify interest, needs, and timing before handing off to AEs.
• Collaborate with Sales and Marketing to refine ICP targeting and outbound sequences.
• Maintain accurate CRM hygiene and pipeline reporting in Salesforce.
• Test and optimize messaging, personalization tactics, and sequencing cadences.
• Contribute feedback loops on messaging effectiveness, objection trends, and persona insights to Marketing and Product.
• Experience using or eagerness to adopt AI-enabled sales tools to streamline research, personalization, and sequencing.

Who You Are

• 2 years of full-time work experience, including at least 1 year of outbound outreach (SDR/BDR, inside sales, recruiting, fundraising or similar).
• Comfort with cold calling as a core daily activity, alongside email and LinkedIn outreach.
• Strong written communication, with a track record of concise, personalized outreach to senior-level buyers.
• Curiosity about market research and consumer insights, and a willingness to learn the industry in depth.

Perks & Benefits

Upon joining the Knit team, you will receive

• Competitive Salary + Commission (for applicable roles)
• Equity Options
• Healthcare (Medical, Dental, and Vision)
• Additional Coverage
• Company Laptop
• One-time Onboarding Technology Stipend
• 401(k) with Company Match
• Flexible Time-Off
• Hybrid Working
• and more...

Play to Win

We set audacious goals and push ourselves to achieve them with a bias towards action. When we see a need, we take initiative, and hold ourselves accountable to seeing it through.

Keep the Main Thing the Main Thing

Identify what has the biggest impact and prioritize focusing on it.

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