Event & Field Marketing Lead

About the Role

As our Event & Field Marketing Lead, you will own one of our most important growth channels. How and where we show up to providers has a direct impact on the growth of our network, the strength of our brand, and our ability to reach the most influential leaders in healthcare. Your job is to determine where we invest, how we show up, and how we build meaningful relationships with providers and industry leaders at scale.

This role will own strategy and drive execution end-to-end, serving as the connective tissue between our growth, sales, and marketing efforts in the field. You will decide which conferences, events, and programs deserve our attention, develop the playbooks that maximize their impact, and build the systems that allow the function to scale.

This is a demanding role, with a high level of autonomy and responsibility. You will be expected to "act like an owner" and commit yourself to Forus' success. If you are low-ego, hungry to learn, and excited about intense, impactful work that drives both company growth and accelerated career progression, we want to hear from you.

If You Join, You Will

• Own the field marketing function end-to-end: strategy, execution, and the ROI analytics that drive where we invest
• Determine the right level of presence for each event, including conferences, speaking opportunities, executive dinners, hosted programs, sponsorships, and other field initiatives
• Maximize the impact of every conference, executive dinner, workshop, and event through thoughtful planning, targeted outreach, strong execution, and rigorous follow-through
• Build the field marketing playbook, including the processes, systems, and best practices that allow the function to scale
• Own event budgets, performance measurement, and pipeline attribution frameworks, continuously evaluating where to double down and where to pull back
• Build strategic relationships across industry organizations, conferences, and other ecosystem partners that can accelerate provider network growth
• Lay the groundwork for Forus-owned events, executive gatherings, and other programs as the function evolves

We’ll Be Most Excited If You Have

• 8-10 years in field marketing, event marketing, or conference-driven demand generation
• Demonstrated track record of owning pipeline metrics: you know your SQLs, your CAC, and your cost-per-demo, and you defended those numbers in pipeline reviews
• Experience working alongside sales leadership, with a track record of influencing GTM strategy
• Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals
• High NPS with your former teammates
• Bonus: Familiarity with healthcare and/or physician audience - if you've worked a medical society conference circuit, we want to hear about it

Additional information

This is a list of ideal qualifications for this position. If you don't meet every single one of them, you should still consider applying! We’re excited to work with people from underrepresented backgrounds, and we encourage people from all backgrounds to apply.

Working with US

Forus is based in New York, with our full team working out of a beautiful and spacious office in SoHo.

We run as a high-trust environment with high autonomy, which requires that everyone is fully competent and operates in line with our principles:

• Do the math. Be rigorous, assume nothing. Break problems down and reason from the ground up. Stay open to changing your mind.
• Resourceful optimism. Assume problems are solvable. Be audacious. Resist false constraints and push beyond the obvious before deciding.
• Spit it out. Speak directly, invite critique, avoid equivocation. We want right answers, not comfortable ones. All killer, no filler.
• Raise the bar. Hold a high standard for your pace and execution, and elevate the performance of the team around you. Mamba mentality.
• Fight for users. Start with users’ realities, not ours. Resist optimizing for internal convenience over user outcomes.

Pay and benefits

We provide competitive compensation with meaningful equity (for full-time employees). Everyone who joins will be a major contributor to our success, and we reflect this through ownership and pay.

We also provide rich benefits to ensure you can focus on creating impact (for full-time employees):

• Fully covered medical, vision, and dental insurance.
• Memberships for One Medical, Talkspace, Teladoc, and Kindbody.
• Unlimited paid time off (PTO) and 16 weeks of parental leave.
• 401K plan setup, FSA option, commuter benefits, and DashPass.
• Lunch at the office every day and Dinner at the office after 6:30 pm.

Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Forus (for full-time employees). Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity.