Event Marketing Manager

About the role

Contractors buy from people they've met, and a lot of those meetings happen on a trade show floor. You'll own Bobyard's events program across the trades we serve: landscaping, electrical, mechanical, concrete, and more. You'll set our events strategy, decide which events are worth it, run the biggest ones yourself, and report what each one returned in meetings and pipeline. You'll partner closely with sales, and plans will change often. The work is physical and show weeks are long. The payoff is knowing exactly which events win us customers.

What you'll do

• Set the events strategy and annual calendar, tier every event, and set a meetings target for each one before we sign
• Own the event budget and negotiate sponsorships, booth space, and vendor contracts
• Run booth logistics end to end: exhibitor deadlines, shipping, booth build, staffing, and on-site execution
• Work with our SDRs and AEs to book meetings before every show and staff the booth with the right people
• Get every lead into HubSpot and in front of the right rep within 48 hours of the show closing
• Report what each event cost and returned to leadership, and decide which events to drop, keep, or expand
• Write the playbook so each show runs faster than the last

What we're looking for

• 4+ years in event marketing or field marketing at a B2B company, including owning an events strategy and budget
• You've run 12 or more events a quarter, from major booths to walk-the-floor shows, contract to follow-up
• You've managed an event budget and can tell us the cost per meeting for shows you ran
• You work well with sales, including when they push back on your plan
• Strong vendor management and contract negotiation
• Calm under pressure. A crate goes missing at 6am and the booth still opens on time. The plan changes the night before and you adjust.
• Comfortable traveling about 30%, often to convention centers for several days at a time

Nice to have

• Construction, trades, or industrial trade show experience
• Experience routing event leads in HubSpot or Salesforce
• Experience bringing customers to the booth or onto a speaking panel
• Experience as the first or only events hire at a startup

What we offer

• $120K-$140K base + equity (4-year vest, 1-year cliff)
• Medical, dental, and vision coverage
• 401(k) with a 100% match up to 4%
• Catered lunch in the office and $70 a month toward your commute
• A calendar and budget that are yours to shape, with results our leadership reads

Location

• Full-time, in person at our San Francisco office (101 2nd Street), 4 days a week.
• On sponsorship
• We are not able to sponsor work visas for this role at this time.

Comp Philosophy

• Cash for stability.
• Bonus for performance.
• Equity for ownership.
• Your package reflects your role, your experience, and what you deliver.