Events / Customer Experience Specialist

Key Responsibilities

Electrification & NASCAR Business Development Support

• Support national sales teams with customer engagement initiatives related to NASCAR events and other corporate events
• Help coordinate cross-functional activities utilizing NASCAR assets
• Coordinate customer events, meetings, and communications, including working with the local sales teams to increase awareness and attendance at the events in their areas.
• Assist with CRM updates and post-event reporting.
• Coordinate with the marketing teams to ensure brand/messaging coordination
• Represent ABB at key NASCAR non-race events and meetings throughout the country.
• Assist with reporting, budgeting, cost control, and procurement requests.
• Maintain inventories of promotional materials, event assets, and working with ABB Global branding team for all merchandise.

NASCAR Partnership Support

• Serve as the Events / Customer Experience specialist for the NASCAR team, including attending all calls and events (via phone or in person) with NASCAR that are related to events
• Serves as the primary point of contact for both our employees and customers at the events.
• Lead the planning and execution strategy of three (3) VIP NASCAR race weekends, customer hospitality events, and executive experiences.
• Lead the planning and execution of smaller NASCAR events across the schedule
• Lead the planning and logistics strategy of eight (8) NASCAR Fuel for Hospitality race weekends.
• Provide a monthly planner for the sales teams that identifies the upcoming NASCAR activities.
• Assist with event activation planning alongside internal ABB Stakeholders
• Support branding initiatives including signage, displays, promotional materials, apparel, and customer engagement assets. Ensure consistency with ABB brand standards throughout NASCAR activations.

Event Planning & Operations

• Coordinates across business lines so the events maintain their budget requirements
• Assist in planning customer events utilizing the NASCAR Partnership assets
• Develop project planners with timelines and track deliverables across multiple initiatives.
• Provide a post-race report to the NASCAR team after each of the three (3) activations that include areas of improvement, lessons learned, and general summary.
• Coordinate and run the mandatory on-site meeting for employees during the three (3) activations
• If ABB decides to have a theme for the customer events (data center, contractors, etc.), work with the teams to coordinate customers, on-site presentation during the event, etc.

Cross-Functional Collaboration

• Coordinate planning activities across multiple ABB Business Lines and Segment Leaders to maximize customer engagement opportunities.
• Provides appropriate marketing information to support long - to mid-term decision making on sales and marketing strategy.
• Support internal communication between business units involved in automotive and motorsports initiatives.
• Drives sales efficiency to ensure that every salesperson possesses appropriate knowledge for the events, including product, technical and events aspects.
• Identify opportunities to improve planning processes and event execution.

Qualifications for the role

• Bachelor's degree in business, marketing or similar.
• 4+ years of work related experience, preferably in NASCAR or other professional sports industry.
• Experience in professional events and customer engagement required.
• Ability to travel 25-50% of the time to various ABB, customer and tradeshow events.
• Candidates must already have a work authorization that allows them to work for ABB in United States.

What's in it for you?

• We want you to bring your full self to work-your ideas, your energy, your ambition.
• You'll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter.
• Here, your work creates impact you can see and feel, every day.

Abb Benefit Summary for eligible US employees

• [excludes ABB E-mobility, Athens union, Puerto Rico]
• Go to MyBenefitsABB.com and click on "Candidate/Guest" to
• Health, Life & Disability
• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
• Choice between two dental plan options: Core and Core Plus
• Vision benefit
• Company paid life insurance (2X base pay)
• Company paid AD&D (1X base pay)
• Voluntary life and AD&D - 100% employee paid up to maximums
• Short Term Disability - up to 26 weeks - Company paid
• Long Term Disability - 60% of pay - Company paid. Ability to "buy-up" to 66 2/3% of pay.
• Supplemental benefits - 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
• Parental Leave - up to 6 weeks
• Employee Assistance Program
• Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
• Employee discount program

Retirement

• 401k Savings Plan with Company Contributions
• Employee Stock Acquisition Plan (ESAP)

Time off

• ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.

MyBenefitsABB.com

• Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
• Ready to make an impact?