Events Lead

About the role

Grayscale is the largest digital asset-focused investment platform in the world by AUM and offers the broadest selection of digital asset investment products in the U.S. based on number of products.

Our platform spans the full spectrum of institutional-grade solutions-from single-asset exposures to diversified and thematic strategies-with a goal of providing every investor with access to the hyper-expanding digital asset universe. Our firm offers a rare combination of decades of traditional finance work experience and digital asset leadership that brings an institutional mindset to the maturing digital asset industry.

This convergence of capabilities positions us to deliver investment solutions and client experiences that are both institutionally robust and technologically advanced, which we believe offers a competitive edge that is difficult to replicate.

We're proud of our deep crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation.

Position Summary

Grayscale is seeking a strategic and execution-focused Events Lead to lead our event strategy and execution across owned and sponsored experiences. Reporting to the Chief Marketing Officer, the Events Lead will partner closely with Sales, Marketing, and Leadership to design and deliver impactful, brand-aligned events that drive revenue, deepen relationships, and elevate the presence across the investment landscape. This is a critical leadership role that blends creative experience design with operational excellence, with direct responsibility for shaping how our audiences experience the Grayscale brand.

If you're someone who loves setting the strategy and vision for world-class events, and cares how the napkins are folded, this is the role for you.

Responsibilities

• Lead the strategy, planning, and execution of Grayscale's event presence-including hosted experiences (such as our recurring Crypto Connects series), strategic sponsorships, and participation at industry conferences
• Align event programming with sales goals and marketing campaigns to drive engagement, deepen relationships, and accelerate pipeline growth
• Partner cross-functionally with Sales, Channel Marketing, Product, and Brand to deliver audience-specific experiences across advisor, institutional, and partner segments
• Oversee all aspects of event delivery-from agenda and venue through event logistics (for example: catering, registration/RSVP, swag, décor, and other day-of details), speaker coordination, format design, and post-event engagement
• Manage the execution of virtual and hybrid events, selecting platforms and designing digital-first experiences that scale reach and impact
• Own event analytics: define KPIs, track performance, forecast budgets, and report on ROI and strategic outcomes
• Manage agency and vendor relationships, ensuring seamless execution, cost-efficiency, and brand consistency
• Serve as the on-site lead at key events-including booth presence and experiential activations at major industry conferences-and act as an internal advocate for innovation in event formats, attendee experience, and technology adoption

Prior Experience/Requirements

• 10-15 years of experience leading strategic event, experiential, or field marketing programs, preferably in financial services, fintech, asset management, or high-growth sectors-or fashion-caliber event production (e.g., major fashion week shows) for candidates without a finserv background
• Demonstrated success building and delivering multiformat event strategies, including virtual, hybrid, and in-person experiences
• Detail-oriented with high standards for quality, brand consistency, and attendee experience; adept at immersive programming and experiential design
• Proven leadership experience in managing vendors and partners, from selecting best-in-class partners to negotiating terms and contracts to coordinating vendors on-site
• A genuine curiosity about crypto, digital assets, or disruptive, high-growth industries is a plus, though not required

Pay and benefits

The salary range for this position is $160,000-$220,000 annually, based on experience and qualifications. We offer a comprehensive benefits package including Medical, Dental and Vision; a 401(k)-retirement plan with company match; a generous PTO policy; a flexible work environment with remote weeks; fertility and family planning benefits; health allowances; commuter reimbursement; and other perks.