Events Marketing Specialist

Role overview

The Events Marketing Specialist supports the planning and execution of CarGurus' B2B field marketing programs to help drive revenue, strengthen client relationships, and enhance brand perception. The role coordinates logistics across client sponsorships, conferences and trade shows, geo-targeted events, client swag, and VIP hospitality experiences. In partnership with the broader marketing organization and cross-functional teams, the Specialist helps deliver polished events and track their performance.

What you'll do

• Coordinate event logistics such as venue and hotel arrangements, airfare, transportation, catering, audiovisual needs, activations, and on-site requirements.
• Coordinate with vendors and track related contracts, services, deliverables, and deadlines; escalate approval needs or issues as needed.
• Create and maintain shared briefs, timelines, checklists, and project trackers to support consistent execution; help gather event results and prepare post-event reporting.
• Partner with Sales, Brand, Product Marketing, and other stakeholders to confirm event needs and deliver sponsorship and event materials on time.
• Coordinate client swag and event materials, including ordering, inventory, packaging, shipping, signage, giveaways, name badges, and other attendee needs.
• Coordinate pre- and post-event communications so attendees are informed, prepared, and supported.
• Support research and coordination for speaking and sponsorship opportunities.
• Track event and membership budgets, contracts, invoices, and expenses; support reconciliation and flag potential variances.
• Identify project risks and work with the team to prepare contingency plans.
• Gather and organize event performance data to help the team evaluate impact and identify opportunities to improve.

What you'll bring

• You have 2-4 years of experience in event marketing, preferably in a B2B environment.
• You have experience coordinating logistics for in-person and virtual events, including conferences, trade shows, sponsorships, or hospitality programs.
• You are organized and detail-oriented, with strong project coordination and written and verbal communication skills.
• You work effectively with cross-functional partners, external vendors, and membership organizations to keep deliverables moving.
• You have experience tracking event budgets, contracts, invoices, and expenses.
• You are comfortable gathering basic performance data, preparing reports, and sharing findings with a team.
• You adapt quickly to new tools and platforms and proactively communicate progress, changes, and blockers.
• You are proficient with Google Workspace (Docs, Sheets, Slides, Drive, and Meet).
• Experience with Cvent, Wrike, and/or Salesforce is preferred, but not required.

Pay and benefits

The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles.

Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training.

This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).

Position Pay Range $64,000 - $81,000 USD

Working at Cargurus

We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways.

A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

CarGurus may require in-person interviews as part of our hiring process, particularly for positions based in our Boston and Dublin offices. Candidates selected for an in-person interview will be notified in advance. Please be aware that travel expenses are the responsibility of the candidate.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential-starting with our hiring process. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That's why we hope you'll apply even if you don't check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid