Executive Director, Digital Product Strategy

Responsibilities

Product strategy

• Own the OnDemand digital product vision and strategy; and set a clear direction that optimizes on-site customer acquisition, customer experience, and retention, aligned to overall OnDemand objectives and evolving market needs
• Define key objectives and milestones to focus and measure progress towards overall strategy, defining what success looks like in an ongoing basis, as well as longer term.

Digital customer experience and offering

• Define and create a best-in-class end-to-end consumer digital experience, across web and mobile, from discovery through purchase, testing management, results delivery, and ongoing engagement
• Benchmark against the best consumer health and wellness platforms and define and implement a category-leading experience
• Own unified experience across OnDemand and other Labcorp customer facing platforms to enable a cohesive and unified customer experience.

Roadmap Ownership and Execution

• Own a single, unified roadmap spanning the full journey, emphasizing the direct-to-consumer purchasing experience and retention strategies. Sequence it against team capacity in collaboration with other OnDemand and enterprise leaders, continually prioritize and deprioritize efforts, and make explicit tradeoff calls as needed
• Drive the roadmap by establishing the analytics instrumentation, experimentation practice, and voice-of-customer inputs needed to learn quickly, and use those learnings to move key consumer health metrics
• Manage the overall Digital Product budget, including the operating and capital budgets, and aligning the budget with the roadmap and resources

Team leadership & cross-functional collaboration

• Lead a team driving the OnDemand platform to turn roadmap priorities into buildable plans with best-in-class design vision and quality
• Build, develop, and coach a high-performing product, CX and UX, team; and stand up product-led operating model that enables OnDemand to meet growth aspirations. Foster a collaborative and high-performance culture
• Partner with the Digital Marketing team and enterprise IT to deliver aspects of the roadmap that leverage other Labcorp platforms to create an optimized journey and grow the business
• Partner with legal, regulatory, clinical affairs to ensure compliance across highly regulated product development standards; and design with driving consumer trust, transparency, and data privacy key aspects of the product experience

Partner collaborations

• Work with priority third-party health/wellness and marketing partners to develop co-branded digital experiences with Labcorp, and deliver compelling solution to consumers

Minimum Qualifications

• 12 or more years experience in digital product management with demonstrated accountability for consumer growth metrics (acquisition, conversion, retention, LTV, NPS, CSAT)
• 4 or more years of experience managing product teams and owning an end-to-end consumer digital experience with demonstrated history of successfully developing and executing product and UX/CX strategies and leading a product organization

Preferred Qualifications

• 4 or more years of experience scaling a consumer business that monetizes through predictable, recurring customer relationships and expanding customer lifetime value
• 4 or more years of experience in healthcare or other regulated industry

Additional Job Standards

• Demonstrated fluency and track record in designing, developing, and launching AI-based products in a highly regulated industry setting
• Experience operating within or alongside large, complex enterprises
• Hands-on experience with Adobe Experience Cloud (AEM, Commerce, Analytics, Journey Optimizer) or equivalent e-commerce infrastructure
• Ability to lead and develop high-performing product, CX, and UX teams
• Ability to drive strategic priorities in a complex, matrixed environment
• Strong product strategy, roadmap ownership, and execution capabilities
• Ability to partner effectively across Digital Marketing, IT, Legal, Regulatory, and Clinical Affairs
• Data-driven decision making through analytics, experimentation, and voice-of-customer insights
• Consumer-first mindset with focus on acquisition, conversion, retention, and customer experience optimization
• Ability to manage operating and capital budgets and align investments to business objectives
• Excellent communication and interpersonal skills, capable of effectively articulating complex concepts to a broad range of stakeholders

About the role

Labcorp OnDemand is a Direct To Consumer testing business growing rapidly within the expanding consumer health market. This platform is a key priority for Labcorp and is at the center of the growing investment the company is making in its customer experience.

Labcorp is seeking an Executive Director of Digital Product Strategy to own and lead the digital product strategy, vision, and experience for OnDemand. This is a product leadership role with end-to-end accountability across product strategy, the digital customer experience, e-commerce, and roadmap, spanning the full consumer journey from discovery and purchase through testing, results delivery, and ongoing engagement.

The successful candidate will bring a modern consumer digital product mindset to a company with significant structural advantages - national proprietary lab infrastructure, national service center footprint, deep scientific credibility, and a well-known brand consumers already trust. The opportunity is to transform a testing catalog into a consumer health destination.

All job offers will be based on a candidate's skills and prior relevant experience, applicable degrees/certifications, as well as internal equity and market data.

The position is also eligible for an annual bonus under the Labcorp Bonus Plan. Bonuses are payable based on corporate and/or business segment performance and are subject to individual performance modifiers. Compensation may also include discretionary short- and long-term incentive packages.

Benefits

Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan. Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information, please