Experiential Marketing Project Manager

Company Information

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

About the role

The Experiential Marketing Project Manager spearheads and executes events within the Experiential Marketing Department. This position works directly with the Head of Experiential Marketing and Brand Partnerships Job and manages a variety of brand marketing programs within music/sports sponsorships, festival activations, retail promotions, or special events.

Primary Job Responsibilities

Project Management

• Organize and execute live brand events
• Source and manage vendor orders for event items such as production rentals, signage, premium, and custom fabrication
• Source appropriate staffing for all events and ensure payment processing; OSM, Brand Ambassadors, Bartenders, Labor, Photographer/Videographer
• Act as main point of contact for event organizers
• Coordinate and participate in client and team status calls
• Create activation plans, recaps, meeting agendas, budgets, and timelines
• Facilitate contract requests with legal department
• Facilitate creative requests and ensure consistency with the brand's messaging priorities and brand guidelines
• Actively contribute to brainstorming and ideation sessions with cross-functional teams
• Manage client asset inventory
• Coordinate event ticket distribution
• Maintain photo and recap file archives for brand clients
• Review all written materials for spelling, punctuation, and grammatical accuracy.

Event Execution

• Lead on-site program execution including staff training, vendor management, troubleshooting and reporting
• Manage set-up and tear down of signage and brand assets for each event
• Ensure that Run-Of-Show is being followed for successful activation
• Ensure brand objectives and client deliverables are being met during event
• Travel to events (evening/weekend work may be required)

Administrative

• Provide clear, timely and accurate accounting support, including expense coding, tracking expense, invoice revision, payment processing, reconciliations, etc.
• Manage and process vendor and staff payment requests/ invoices
• Assist with setting up, maintaining vendor records and verifying information
• Assist in maintaining accurate financial event ledgers

Skills/Qualifications

• Displays strong written and verbal communication skills
• Presents an elevated and professional demeanor
• High level of organization with the ability to multi-task, prioritize, and manage time efficiently between accounts and projects while producing accurate work in a fast-paced environment
• Demonstrates a proactive mindset with the ability to work independently and within multiple teams
• Understands agency processes and demonstrates comfort with department functions/workflow
• Well-rounded, creative thinker
• Ability to work independently and as part of a team
• High comfort level working non-traditional hours in non-traditional locations, as needed (some nights and weekends)

Education/Experience

• At least 4+ years of related experience in a marketing role at an agency, brand, media company, sports or entertainment property, or related organization
• A bachelor's degree in marketing preferred
• Strong knowledge and understanding of experiential marketing
• Proficient in Microsoft Office (Word, PowerPoint, Excel), Teams, and Canva
• Proficiency in Spanish a plus

Travel

• 25% based on current assigned projects

Payscale: $55,000-$60,000

Bonus

This position is eligible for a bonus under the current bonus plan requirements.

Benefits

Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.

• AEG reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.
• Employer does not offer work visa sponsorship for this position.