Experiential Peer to Peer Engagement and Amplification OaR - Senior Manager

About the role

Career Category

Marketing

About the role

Join Amgen's Mission of Serving Patients

At Amgen, if you feel like you're part of something bigger, it's because you are. Our shared mission-to serve patients living with serious illnesses-drives all that we do.

Since 1980, we've helped pioneer the world of biotech in our fight against the world's toughest diseases. With our focus on four therapeutic areas -Oncology, Inflammation, General Medicine, and Rare Disease- we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions.

As a member of the Amgen team, you'll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.

Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you'll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

Experiential Peer to Peer Engagement and Amplification Obesity and Related Conditions - Senior Manager

The Senior Manager, Experiential Peer to Peer Engagement and Amplification brings the U.S. peer to peer strategy to life through engaging, customer centered experiences across the obesity portfolio. This role develops and executes innovative ways for healthcare professionals to learn from one another, then extends those moments through relevant digital and social content.

The Senior Manager partners with commercial opinion leaders, Health Care Professional (HCP) Marketing, Omnichannel, Sales, Congress, Medical, Corporate Affairs, Advocacy, Strategic Account Managers, Patient Marketing, Global partners, and agencies to create connected experiences that meet customer needs and support commercial objectives.

This role will help move peer to peer engagement beyond one way presentations by creating active, experiential learning and extending trusted peer perspectives beyond the live moment.

What You Will Do

Design and Deliver Experiential Peer to Peer Engagement

• Translate approved brand and peer to peer priorities into innovative experiences that help healthcare professionals engage with, retain, and apply relevant information.
• Develop concepts and execution plans for live, virtual, congress, digital, social, mobile, and emerging engagement approaches, with a focus on active participation and meaningful peer exchange.
• Apply customer insights and adult learning principles to shape the format, environment, content, and interaction for each experience.
• Build experiences that can flex across audiences and settings while maintaining clear learning objectives, a strong customer experience, and alignment with approved strategy.
• Partner with the Congress Peer to Peer Engagement Senior Manager to integrate experiential concepts into congress plans and ensure a coordinated customer journey.

Activate Commercial Opinion Leaders

• Partner with commercial opinion leaders to shape and deliver experiences that make their expertise useful, relatable, and engaging for peers.
• Coordinate opinion leader selection, preparation, briefing, and participation for experiential programs in partnership with the appropriate internal teams.
• Create opportunities for opinion leaders to contribute through facilitated discussion, demonstrations, interactive content, short form video, and other approved formats.
• Ensure that experiences and content reflect approved objectives and follow the appropriate review, compliance, and engagement requirements.

Amplify Peer Perspectives Across Channels

• Develop plans to extend selected peer to peer moments beyond the live experience through approved video, social, digital, and other content formats.
• Partner with HCP Marketing, Omnichannel, Patient Marketing, and agency teams to shape content that is concise, useful, campaign aligned, and suited to the channel and audience.
• Coordinate content capture, adaptation, review, and distribution so that peer perspectives can reach healthcare professionals beyond the original event.
• Explore ways to connect experiential moments with mobile, virtual, social, and other channels, and identify new approaches that expand educational reach.

Coordinate Cross Functional Execution

• Build strong working relationships with HCP Marketing, Omnichannel, Sales, Congress, Medical, Corporate Affairs, Advocacy, Strategic Account Managers, Patient Marketing, Global partners, and external agencies.
• Align on audience, experience objectives, content, roles, timing, and handoffs while respecting each function's distinct purpose and review process.
• Manage agency and vendor partners, budgets, timelines, deliverables, and on site or virtual execution from concept through closeout.
• Work with Medical, Legal, and Regulatory reviewers and other partners to move programs and content through the appropriate review pathways.

Measure and Evolve the Experience

• Partner with Insights and Analytics to establish measures for participation, engagement, learning, content reach, customer feedback, and execution quality.
• Review performance and customer feedback to understand what is resonating and where experiences or content can improve.
• Share practical recommendations and apply learnings to future peer to peer programs, opinion leader engagement, and amplification plans.
• Monitor new engagement formats, technologies, and customer behaviors to identify relevant opportunities for continued innovation.

What We Expect Of You

Basic Qualifications

• Doctorate degree and 2 years of marketing/sales experience OR
• Master's degree and 4 years of marketing/sales experience OR
• Bachelor's degree and 6 years of marketing/sales experience OR
• Associate's degree and 10 years of marketing/sales experience OR
• High school diploma / GED and 12 years of marketing/sales experience

Preferred Qualifications

• Experience in pharmaceutical, biotechnology, healthcare, or another regulated environment.
• Familiarity with Medical, Legal, and Regulatory review processes and congress operating requirements.
• Experience developing measures and readouts that connect event execution with customer engagement and business objectives.

What you can expect of us

Pay and benefits

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we'll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Apply now and make a lasting impact with the Amgen team.

careers.amgen.com

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application deadline

Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Sponsorship

Sponsorship for this role is not guaranteed.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

#obesity.

Salary Range

149,349.25USD -202,060.75 USD