F & B Marketing Manager

Job Overview

Under the general guidance of the Director of Marketing, the F&B Marketing Manager is responsible for developing, implementing, and executing strategic marketing initiatives to promote the hotel and F&B offerings, drive brands awareness, and support revenue generation across all departments.

This role ensures that all marketing efforts are aligned with brand standards and business objectives, while overseeing digital content, social media, partnerships, advertising, and promotional campaigns. The manager will work closely with the management team to create a vibrant brand presence, enhance customer engagement, and drive revenue growth.

Your Key Responsibilities

• Develop and execute the food and beverage marketing strategy for Delano Miami Beach, with a focus on Gigi Rigolatto, Mimi Kakushi, Rose Bar, and Café Delano. Set priorities with the Director of Marketing to drive reservations, repeat visits, and outlet revenue.
• Maintain a rolling F&B marketing calendar covering seasonal menus, holidays, special events, and dining promotions. Coordinate with outlet leaders and Operations to confirm campaign details, timing, and reservation availability.
• Translate each outlet's brand identity into campaigns and content that speak to its audience. Tailor messaging to local diners, hotel guests, members, and international visitors based on each outlet's positioning and access policies.
• Manage F&B email marketing through SevenRooms. Monitor the size and growth of the Gigi Rigolatto and Mimi Kakushi guest databases, segment audiences, and maintain a campaign schedule that drives reservations and encourages return visits.
• Lead F&B campaign planning across email, social, paid media, and reservation platforms. Brief creative and digital partners, review outlet content calendars, and verify that campaign copy, offers, and booking links are accurate before publication.
• Keep F&B menus, hours, offers, and reservation details accurate across guest touchpoints. Provide approved content for hotel website updates and coordinate changes across SevenRooms, outlet listings, and on-property collateral.
• Brief and oversee the production of F&B marketing materials, including menus, signage, and campaign assets. Coordinate photography and video shoots with outlet teams and creative partners to support seasonal campaigns and ongoing content needs.
• Work with F&B, Culinary, Operations, Sales, Revenue, and Membership to market dining experiences and support on-property activations. Identify relevant local partnerships and coordinate outlet support for approved media and influencer visits with the Director of Marketing and PR agency.
• Lead a weekly F&B marketing check-in with outlet and operations leaders to review upcoming campaigns, content needs, and deadlines. Coordinate with corporate brand and marketing teams as needed.
• Report monthly on outlet marketing performance, including SevenRooms database growth, email engagement, reservations, repeat visits, and attributable revenue where available. Use results, guest insights, and competitive activity to refine campaign priorities.
• Manage the approved F&B marketing budget and vendor deliverables.
• Support colleagues across departments as needed to deliver exceptional guest service.

Additional Responsibilities

• Communicate effectively, both verbally and in writing, to provide clear direction to the venue teams.
• Communicate with team members using a positive and clear speaking voice, listen to and understand requests, respond with appropriate actions and provide accurate information.
• Remain calm and alert, especially during emergency situations.
• Make decisions and take actions based on previous experience and good judgment, sometimes revising procedures to accommodate unusual situations.

Qualifications & Requirements

Specific Job Knowledge & Skills

• High school diploma or equivalent education required; Bachelor's degree in Marketing, Communications, Hospitality, or a related field preferred.
• Minimum 3-5 years of marketing experience, preferably in the hospitality, travel, or luxury lifestyle industry.
• Strong understanding of marketing principles including branding, digital marketing, public relations, and social media strategy.
• Proficiency in digital marketing tool
• Experience working with design teams or creative agencies to develop branded materials and content.
• Excellent verbal and written communication skills in English, with the ability to write compelling content and communicate professionally across departments.
• Highly organized with strong project management skills and the ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Ability to analyze data and marketing KPIs to evaluate campaign effectiveness and ROI.
• Experience coordinating PR and influencer outreach, including press visits and media engagement.
• Strong attention to detail, creativity, and a passion for hospitality and guest experience.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), Canva or Adobe Creative Suite is a plus.
• Must be flexible and responsive to evolving business needs and deadlines.
• Must be able to sit, walk, and use office equipment for extended periods; occasional lifting of marketing materials up to 20 lbs may be required.
• All team members must maintain a neat, clean and well-groomed appearance. Specific department uniform guidelines and/or required articles of clothing will be explained to you by your supervisor.

Additional Information

All your information will be kept confidential according to EEO guidelines.