Field Marketing Manager

About the role

San Francisco * In-Office * Reports to CMO

The Role

Field events generate the majority of our pipeline today. This role owns that channel end-to-end and makes it bigger. You’re not a badge scanner or a logistics coordinator. You are a strategic operator that wants to help grow the business. You’ll join the team to qualify prospects in real-time, handle objections on the spot, and book next meetings before the conference ends. Between events, you’re running the pre-conference outbound machine and the post-event follow-up that turns conversations into pipeline.

The Omnifold story at the booth level is learnable in weeks. What’s not learnable is the instinct to turn a two-minute conversation into a booked meeting. If you came up through BDR and moved into field, or you’re a field marketer who consistently generates pipeline and wants to scale with us, this is your role.

What You’ll Do

• Own Event-Driven Pipeline. Meetings booked and pipeline created,not leads collected, not booths staffed, not post-show reports written. You set a number for every event and you hit it.
• Run Pre-Conference Outbound. Before every event, you systematically work the attendee list. Collaborating with our CMO and sales, and cross-referencing against our CRM and ICP, you will book meetings before you even get on the plane.
• Execute On-Site. Work the booth, take meetings, qualify in real-time, and book next steps on the spot. You have enough product and vertical fluency for credible first conversations, and you know when to pull in an expert.
• Drive Post-Event Follow-Up. Fast, structured follow-up within 48 hours. Personalized based on actual conversations, with relevant content attached. Every contact logged in HubSpot. No lead left behind.
• Shape Event Strategy. Help build and evolve our conference calendar across three tracks: horizontal supply chain shows, vertical supply chain shows, and pure industry events. You’ll evaluate which events produce pipeline and which are expensive brand exercises and help shape the next several years of event strategy.
• Coordinate Local Meetings. Every event trip is an opportunity. You’ll leverage travel for in-person meetings with nearby prospects, customers and contacts. Excellence is turning a two-day conference into a week of pipeline activity.
• Partner Across Marketing. You work closely with the outbound engine to avoid conflicting outreach, pull content and collateral from the editorial team for each event, and feed event data back to rev ops for pipeline tracking and ROI analysis.

Who You Are

• A Pipeline Generator, Not a Program Manager. You’ve personally sourced pipeline from events. You can point to meetings you booked, deals you influenced, and revenue that started with a conversation you had at a booth or a dinner.
• Comfortable in Sales Conversations. You want to qualify a prospect, handle a light objection, and set a next step without needing a script. Everyone at Omnifold is a BDR at heart.
• Systematically Aggressive. You don’t just show up and hope for traffic. You work the attendee list weeks in advance, have a plan for every high-priority account, and follow up before anyone else does.
• 3-8 Years of B2B Experience. In field marketing, BDR/SDR, or a hybrid role at a B2B company selling to enterprise. You’ve worked events in a world where the deal size justifies the investment.
• In San Francisco. This role is in-office five days a week with regular travel to conferences and events.

Bonus Points

• Experience in supply chain, manufacturing, or industrial B2B markets.
• Familiarity with HubSpot, ZoomInfo, or similar CRM and prospecting tools.
• Experience working at an early-stage company where you had to figure things out without a playbook.
• You’ve worked events where you were the only person from your company on-site, and still crushed it.

Additional information

Omnifold is building something that matters. If you’re the person who turns a conference badge into a closed deal, we’d love to hear from you.