Field Marketing Manager - West

Responsibilities

• Develop and execute regional field marketing programs and events that drive pipeline, support sales objectives, and increase customer and prospect engagement.
• Plan and manage end-to-end execution of field events, including customer events, executive programs, hospitality experiences, webinars, roadshows, and third-party industry events.
• Partner closely with Sales leadership to align field marketing strategies with regional business priorities and pipeline goals.
• Collaborate with Alliances, Partner Marketing, and other cross-functional teams to support strategic sponsorships and joint go-to-market initiatives.
• Manage event logistics, vendor relationships, budgets, inventory, staffing, and onsite execution to ensure a high-quality attendee experience.
• Create and execute event promotion and follow-up strategies to maximize attendance, engagement, and pipeline generation.
• Establish event goals and success metrics, track campaign performance, and report on pipeline contribution, ROI, and business impact.
• Manage and maintain the regional field marketing budget, ensuring efficient allocation of resources and spend.
• Build strong relationships with internal stakeholders, external partners, and vendors to support successful program execution.
• Develop creative marketing programs and event strategies that address regional business challenges and drive measurable results.
• Maintain clear and consistent communication with sales and marketing stakeholders throughout the planning, execution, and post-event lifecycle.

Required Skills & Experience

• 2-3 years of B2B field marketing experience, with deep expertise supporting acquisition and net-new logo motions.
• Knowledge of using marketing tools like Marketo, Salesforce, wordpress
• Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps)
• Bachelor’s Degree in Marketing, Communications, or similar field
• General verbal and written communication skills
• Proven success in managing field marketing programs and relationships with large enterprise sales organizations
• Strong project management, time management, and execution skills
• Embodies strong organizational skills, ability to anticipate the needs of sales
• Ability to maintain an optimistic, approachable, and self-starter attitude
• Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
• Able to work independently and dedicate a minimum of 40 hours/week
• Must be legally authorized to work in the United States without restriction
• This position requires a hybrid work schedule requiring 3 days per week in office.

Additional information

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?