Field Marketing Specialist
- Location
- San Francisco, CA · On-site
- Job type
- Full-time
- Level
- Mid-level
- Experience
- 3+ years
- Listed
- 23 days ago
Skills & highlights for this role
- event management
- partner marketing
- B2B cybersecurity marketing
- vendor coordination
Also useful
- RSA conference
- Black Hat
- pipeline reporting
Stated benefits & perks
- Medical
- Dental
- Vision
- Flexible pto
About the Role
A Field Marketing Specialist is a highly organized person who can do the hands-on work of managing logistics and online and offline details for projects taking place in person. This includes intimate dinners and lunches, meetups in our SF office, and large-scale conference programs (RSA, Black Hat, and the satellite events we host around them). This is a hands-on, high-ownership role.
What You'll Do
- Own the field marketing calendar - dinners, lunches, in-office meetups, conferences and satellite events
- Run the full event lifecycle: venue and vendor sourcing, contracts, invites, registration, on-site execution, run pre- and post-event campaign motions to maximize attendance, engagement, follow-up, and conversion
- Partner closely with sales and exec leadership to build guest lists, create targets and pipeline goals, and tell a story that lands with security and engineering buyers.
- Track what works: attendance, pipeline influence and the qualitative signal that makes an event memorable.
What You Need
- Experience: 3-5 years of field marketing experience, preferably in B2B tech or cybersecurity, with demonstrated expertise in partner marketing strategies.
- Communication Skills: Excellent written and verbal communication skills, with a strong ability to collaborate across functions and build relationships with stakeholders.
- Event Expertise: Track record running large conference programs (RSA, Black Hat, Re:Invent, KubeCon, or similar) as a vendor - not just attending.
- Sharp eye for detail - menu, signage, lighting, name tags, the vibe
- Occasional domestic travel to support events
About Formal
Formal is building the future of privilege access management - and we throw a great party while we’re at it. From founder dinners in SF to conferences like RSA, our events are where we meet the security leaders who become our customers. We’re hiring a Field Marketer to own that experience end-to-end.
Why Formal
- Real ownership - you’ll shape how we show up to the security community.
- A team that takes events seriously as a growth channel and gives you the budget to do them right.
- Beautiful SF office that doubles as a venue, plus the team and budget to back you up.
- Competitive comp, equity, full benefits.
- 100% medical, dental & vision insurance coverage for you
- Partially covered for your dependents
- Flexible PTO
From Formal's careers page, first listed on Rolev.ai on October 17, 2026. Rolev.ai is not the employer.
How Rolev.ai helps with this application
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Common questions
Where is the Field Marketing Specialist job at Formal located?
This Field Marketing Specialist position at Formal is located in San Francisco, CA (On-site). Always check Formal's application page for specific state eligibility or relocation policies.
What qualifications are required for Field Marketing Specialist at Formal?
For the Field Marketing Specialist role, Formal highlights 3+ years of relevant experience; experience with event management, partner marketing, B2B cybersecurity marketing, vendor coordination. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.
How do I apply for the Field Marketing Specialist position at Formal?
This listing links directly to Formal's Ashby application page. You can apply directly on Formal's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Ashby application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.