Founding Content & Social Marketer

The Role

Pylon has more demand than we can support. Our target customer is already watching. Thousands of originators in Facebook groups and online forums are talking about Pylon, curious about what we're building. We need someone who can build a movement and turn that curiosity into conviction.

Not through press releases or 12-week content calendars but through having a genuine point of view, knowing how platforms work at a mechanical level, and being willing to do things that feel a little insane.

This role is high-ownership and high-latitude. You'll have the budget to run real experiments, direct access to the founding team, and design resources to work with. You're also creative in your own right. The scope is intentionally broad and the best candidate will be excited by that.

Distribution

Build Pylon's audience from the ground up across X, LinkedIn, and wherever the conversation is actually happening. Own the channel strategy, grow the following, figure out what works and do more of it.

Content

Create content that earns attention: opinionated takes on the mortgage industry, showcasing our team and customers, original data and research, formats no one in this space has tried yet. You know the difference between a post that gets polite engagement and one that actually makes people think differently.

Founder presence

Work directly with our CEO to build his presence alongside your own. You'll help translate what Pylon knows about the mortgage industry into content that reaches customers, talent, and investors.

Experiments

Run growth experiments end-to-end: hypothesis, test, read the results, share what you learned. You'll have the budget and autonomy to test fast. Signal is more important than activity.

Community and earned media

Identify and activate the channels where our buyers actually are: communities, newsletters, podcasts, events. Build relationships with the writers, operators, and influencers who shape how people in mortgage and fintech think about infrastructure.

What We're Looking for

• You have taste. You know what great content looks like and why most of it misses.
• You've grown something from zero (an account, a community, a product) and you know what actually made it work
• You're fluent on social as a practitioner (not just a user). You understand how platforms distribute content and you engineer for it
• You've grown a following from zero and can point to the specific moves that made it happen
• You've actually built content systems using AI (vs used ChatGPT to write captions)
• You can write arguments, narratives, and ideas that make people want to share them
• You own the numbers: tracking what's working, why, and can report it back in a way that informs what comes next
• You're comfortable being a face of the brand

What We're Not Looking for

• Someone who needs approval to post
• Someone who measures success by the size of a content calendar
• Someone whose best case study is a rebrand

How to Apply

• Don't send a resume first.
• Send us something you made: a thread, a post, a campaign, a piece of content you're actually proud of.
• Tell us what you were trying to do and whether it worked.
• Tell us about a piece of content you didn't make but wish you had.