Founding Marketer

What You'll Do

• Find creative, scrappy ways to get Circleback in front of more people-the product sells itself once people try it, so the job is figuring out distribution
• Build and run growth experiments across channels (paid, organic, community, partnerships, content) with a bias toward finding what actually scales, not just what looks busy
• Drum up buzz for product launches-coordinate releases, build anticipation, and make sure the right people know about what we're shipping
• Define and own Circleback's brand positioning and messaging-figure out what we want people to think when they see Circleback, and make that show up consistently everywhere
• Map the user journey from first touch to company-wide deployment, identify where people drop off, and work with the team to fix it
• Set up automated growth systems (retargeting, intent-based lead capture, website conversion tools) that compound over time
• Dig into product and user data to inform decisions about who to target, what's working, and where the biggest opportunities are
• Explore sales-assisted motions for expanding within companies that already have individual users on Circleback
• Work with contractors or agencies as needed for design, ads, or other specialized work

Who You Are

• You've done this before at an early-stage company-owned the full marketing function, not just a piece of it.
• You're comfortable with brand and positioning work but equally excited about running experiments, building automations, and looking at data.
• You move fast, you're resourceful, and you don't need someone to tell you what to do next.

• You have strong opinions about what good marketing looks like but hold them loosely enough to let results change your mind. You can write well, think clearly about positioning, and know how to make a product feel like it belongs in a category of its own.
• Although a design background is not required, we do expect a strong sense of taste and attention to detail in how the brand shows up publicly.