Fractional Marketing Demand Generation Leader

About the role

ABOUT THE COMPANY iSpeedToLead is the #1 lead marketplace in the US for real estate investors.

Investors, wholesalers and agents buy phone-verified seller leads like products in an online store.

For us, growth means paying buyers who buy again. It does not mean clicks or sign-ups.

Who We're Looking for

• An operator who ships, not a consultant who recommends.
• Someone who sees a problem on Monday and has a fix live by Wednesday.
• Bold. You’d rather launch, measure and kill something than wait for permission.
• Self-driven. Nobody will manage your to-do list or approve your copy.
• You write from the customer’s pain, not from our feature list.
• You pivot fast. When the data says something isn’t working, you change course within days, not weeks.

Who You'll Market to

• Investors burning cash on cold calling, mailers and lists that don’t convert.
• Wholesalers with empty pipelines and no predictable deal flow.
• Agents chasing leads that turn out to be junk.

If you can’t make a wholesaler feel that pain in one headline, this isn’t your role.

What You'll Be Doing

• Holiday campaigns, starting immediately: Black Friday, Cyber Monday and a year-end / “start Q1 with deals” push.
• Each campaign gets an offer, ads, landing page, email and SMS. Each one has a cash goal and a written readout afterward.
• Retargeting across Google and Meta, segmented by intent:
• Site visitors who didn’t sign up
• Sign-ups who haven’t bought
• First-time buyers who haven’t bought again
• Lapsed buyers
• Each segment gets its own message, offer and frequency.
• Google (Search, PMax, YouTube) and Meta budgets. Cut what doesn’t pay back. Scale what does.
• Pain-point-led creative and copy across ads, landing pages, email and SMS.
• Weekly scorecard: paying buyers by source, CAC, payback and repeat-buyer rate.
• Tracking fixes with our data team: UTMs, Conversions API, offline conversions.
• Direction for the in-house marketing team (paid, social, email, content).

How You'll Use AI

• We expect you to use AI daily. We care how you use it, not whether.
• Use it to move faster: customer research, competitor teardowns, data analysis, creative variants for testing, reporting.
• Do not use it to flood channels with generic, interchangeable copy. We’ll spot it, and so will our buyers.
• AI gives you the volume. Your judgment, specificity and voice decide what ships.

How You'll Work

• You have authority to launch campaigns, write copy and move budget within agreed limits.
• No copy approval cycle. You own the result.
• Guardrails only: a monthly spend cap, CAC limits and TCPA / CAN-SPAM compliance.
• Weekly Slack update: what you killed, what you pivoted and why.

First 30 Days

• Week 1: Black Friday / Cyber Monday campaign live, with retargeting audiences built.
• Week 2: Tracking audit with gaps listed, and holiday results readout.
• Week 4: Year-end campaign live, segmented retargeting running, and a channel-by-channel readout comparing spend with the cash it returned.

What Makes You a Strong Fit

• 5+ years in performance or growth marketing, with ownership of paid budgets across Google and Meta.
• Hands-on experience building segmented retargeting and lifecycle campaigns.
• A track record of pivoting a campaign or channel based on data, with results to show for it.
• Proof you’ve written direct-response copy that sold to a US audience.
• Strong measurement skills: GA4, Conversions API, UTMs, offline conversions.
• Fluent English and the ability to write natural, persuasive copy for US real estate investors.
• Availability for at least 4-5 hours of overlap with US Central business hours.

Bonus If You Have

• Real estate investing, proptech or lead generation experience.
• SMS marketing with TCPA compliance (opt-in, quiet hours).
• Marketplace or repeat-purchase small-business products.

When This Role May Be a Poor Fit

• You need approval before you ship.
• You measure success by clicks, impressions or sign-ups.
• You write polite, feature-led copy.
• You’ve only managed agencies or one channel.

Engagement Details

• Contract: Hourly, roughly 25-40 hours per week, for 60-90 days with possible extension.
• This role starts as a fractional engagement with the potential to transition to a full-time role.
• Start: As soon as possible.
• Remote. Communication runs through Slack.
• An NDA is required before account access.

Skip the generic proposal and answer these four things

• Tell us about a campaign you pivoted mid-flight: what the data showed, what you changed and what it returned in cash.
• Write one Black Friday retargeting ad for a wholesaler who signed up but never bought. Give us the headline and the first line of body copy.
• Describe how AI fits into your weekly workflow, and one place you deliberately don’t use it.
• Look at our website. Name the first thing you’d change and why.