Freelance Social Content Creator

About the role

As the Social Content Creator, you will work as a key player on an agile team, creating and producing engaging brand content that editorializes, commentates, and participates in real-time culture and trends.

The ideal candidate is obsessed with hands-on content creation and has a passion for innovation and new digital & social platforms. You have a background in creating TikToks, along with a deep understanding of production must-haves, a knack for ideation, strategic know-how, and a collaborative mindset.

This role requires someone who is organized, creative, and energized by making great work, whether that be concepting in partnership with the broader team, or picking up a phone and shooting/editing a piece of content themselves.

This means making sure the production of that content is planned out, scheduled, and executed correctly (often by YOU!), and also that props and sets are considered. You will also have the opportunity to brief in and work with in-house editors on some projects.

Responsibilities

• Ideate & execute the creation of platform-native social content that's on strategy & responsive to trends and consumer-focused ideation.
• Work independently and partnered with the creative team, content creators, influencers, and production partners in the development and execution of brand content.
• Work cross-functionally with account management, project management, strategy and creative teams.
• Regularly contribute to creative and strategic brainstorms to develop and create seamlessly executable, quick-turn content within timeline and budget parameters.
• Develop and write creative briefs for content creators and influencers.
• Contribute to the development and implementation of creative workflows, systems, and processes to improve creative output and operational efficiency.
• Work simultaneously on multiple clients' programs within tight deadlines, seeing projects through from start to finish.

Qualifications

• 4-8 years of content creation experience in a marketing setting
• Experience concepting, creating, editing, and posting brand content across owned social channels
• Experience creating original and remixed content
• Original: capturing / shooting video and/or photography on mobile phones
• Remix: working with existing footage and/or photography to create remixed assets
• Comfortability working with in-app and external tools to create original content - e.g., filters, sounds, visual effects, etc.
• Master of in-app editing across platforms (including TikTok, CapCut, and beyond) and external editing tools (Adobe Premiere, Davicini, etc.)
• Proficiency in hands-on content creation, handling production and creative execution
• Ability to ideate & concept original ideas both independently and in collaboration with team members.
• Extensive experience concepting and executing original content across TikTok, Instagram (Reels, Stories, Feed), YouTube (including Shorts), and other emerging platforms.
• Ability to thrive in a fast-paced, deadline-driven environment
• Strong attention to detail and commitment to quality
• Passion for delighting clients and going above & beyond
• Keen eye for detail with the foresight to think about the bigger picture
• Super organized, able to manage a ton of things simultaneously and follow tight deadlines
• Proactive
• Adaptive

We look forward to hearing from you!