General Manager II

About the role

Welcome!

The General Manager at Service Experts is a strategic, high-impact leadership role accountable for driving revenue, market growth, and profitability across HVAC, Plumbing, and Electrical services. This leader will oversee sales operations, lead the execution of sales strategies, and ensure alignment with business objectives while upholding the highest standards of compliance, ethics, and financial stewardship. You will help shape our sales culture, expand market share, and ensure ethical, profitable growth. This is a career-defining opportunity for a dynamic leader ready to make a lasting impact.

Key Responsibilities

• Lead the development and execution of sales strategies that drive top-line growth and sustainable profitability across service lines.
• Own sales performance, including revenue forecasting, pipeline health, pricing execution, margin protection, and cost of sales.
• Set and manage performance targets, KPIs, to drive accountability and optimize sales productivity.
• Analyze P&L statements, margin trends, and operational data to influence pricing models and ensure financial discipline.
• Develop and implement programs to increase average ticket size, service bundling, close rates, and lead conversion.
• Foster a high-performance, ethical sales culture through effective coaching, development, and field support.
• Partner with field operations, finance, and marketing to ensure alignment on customer experience, labor costing, and marketing ROI.
• Promote CRM adoption, accurate sales pipeline tracking, and data-driven decision-making across all levels of the team.
• Monitor and address sales-related compliance risks, ensuring adherence to internal policies, regulatory requirements, and ethical sales practices.
• Manage the investigation and resolution of ethical complaints, customer escalations, sales misconduct, or employees' complaints in coordination with HR, Legal, and Compliance.
• Prepare and review compliance reports related to sales practices and ensure corrective actions are implemented when necessary.
• Support talent acquisition, onboarding, and retention of high-performing sales professionals.

Required Qualifications

• Bachelor's degree in Business, Finance, Marketing, or a related field; MBA strongly preferred.
• 7-10+ years of progressive sales leadership experience in HVAC, home services, or a consumer-focused field services industry.
• Proven success managing sales operations with full accountability for revenue, margins, and P&L performance.
• Advanced financial acumen, with experience in sales forecasting, pricing strategies, cost modeling, and budget management.
• Strong understanding of compliance frameworks, ethical standards, and complaint resolution processes in a regulated or customer-sensitive environment.
• Excellent leadership skills, with the ability to inspire, develop, and retain talent in high-growth, performance-driven settings.
• Proficiency with CRM platforms (e.g., Service Titan), sales performance dashboards, and business intelligence tools.
• Strategic, analytical, and operationally focused with strong executive communication skills.

Pay and benefits

What Do We Offer You as a Service Experts Employee? Service Experts offers a comprehensive benefits package designed to support employees and their families in managing their health and wellness needs, including:

Competitive Pay with incentive opportunities

• Paid Time Off and Company Holiday Pay
• Medical, Dental, and Vision Insurance programs
• 401(k) Retirement Savings Plan with company matching contributions
• Life Insurance and disability insurance options
• Supplemental benefit programs
• World Class Training opportunities through our Experts University
• Career Development opportunities
• Minimum Experience: 8+ years
• Minimum Education: Bachelor's Degree

The job description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of Service Experts.