General Manager, Independent Agency, West

The Role

The Trade Desk (TTD) is seeking an accomplished General Manager, (GM) Business Development - Independent Agencies to lead a significant portfolio of independent agency relationships and business development teams.

This leader will be responsible for accelerating revenue growth, strengthening agency partnerships, developing talent, and ensuring consistent execution across their portfolio. By understanding the unique dynamics of independent agencies, this leader will help shape joint strategies that accelerate growth and deepen strategic partnerships. They will serve as a senior strategic partner to agency executives while translating broader GTM priorities into measurable business outcomes.

Key Responsibilities

• Lead Independent Partnership Strategy: Develop and execute a West Region strategy for deepening agency partnerships, aligning on shared objectives that drive growth and operational excellence.
• Own Executive Engagement: Build trust-based relationships with agency leadership and influence strategic decisions across commercial, operational and partnership priorities.
• Integrate Agency Feedback into Product Roadmap: Partner with Product and Engineering to ensure agency insights inform platform development, measurement capabilities and workflow innovation.
• Drive Commercial Outcomes: Collaborate with agency leadership on initiatives that improve profitability, strengthen partnerships and unlock new growth opportunities
• Orchestrate Cross-Functional Execution: Work closely with Sales, Client Services, Marketing and Product to deliver integrated solutions that strengthen agency partnerships across the West Region.
• Represent TTD externally: Lead, coach and develop a team of business development leaders while serving as a senior ambassador for TTD within the agency ecosystem

Qualifications

• 15+ years of experience in agency leadership, strategic partnerships or business development roles with deep knowledge of independent agency operations and economics
• Proven track record influencing agency leadership, leading teams and driving commercial growth
• Strong commercial acumen, including understanding of agency P&L, principal buying models and profitability levers
• Experience leading business development teams through growth, organizational change and market evolution
• Exceptional communication and negotiation skills, capable of navigating complex multi-party agreements

What You'll Bring

• Authentic and values driven leader, someone who embodies our core values
• Collaborative leadership style, you're someone who develops talent, builds trust and creates alignment across diverse stakeholders
• A forward-looking perspective, you're someone who anticipates industry shifts and demonstrates grit and adaptability navigating complexity and change
• Inclusive and empathic - you champion diversity of thought and foster an environment where all voices are heard and respected
• Low ego, high impact - you prioritize outcomes over credit

Additional information

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. All aspects of employment will be based on merit, competence, performance, and business needs.

In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location.

All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions.

Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year.

Employees can also purchase The Trade Desk stock at a discount through The Trade Desk's Employee Stock Purchase Plan.

Pay and benefits

The Trade Desk also offers a competitive benefits package. Click here to

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $147,200—$269,900 USD

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