General Manager - James Madison University

Essential Duties & Responsibilities

• Serve as the primary liaison between Learfield and the Athletics Department, Athletic Director, and key staff.
• Manage the execution of the multimedia rights agreement and ensure it reflects the organizations mission, values, and branding standards.
• Lead the property team, which may include sales and/or activation staff, by providing clear direction, coaching, and performance support.
• Achieve individual and team revenue goals by selling integrated sponsorship packages using traditional, digital, social, and experiential platforms.
• Develop strong relationships with organization contacts, sponsors, and other stakeholders to drive value and engagement.
• Collaborate with regional and corporate support teams (e.g., research, marketing, digital, legal) to ensure seamless operations and client satisfaction.
• Develop and manage annual budgets, business plans, and forecasts that ensure property-level accountability and financial performance.
• Represent Learfield in key meetings, campus initiatives, and local events to promote partnership visibility and engagement.
• Model and foster a positive, inclusive, and team-first culture across the property and broader organization.
• Build and maintain strong relationships with organization partners, athletic department staff, and internal stakeholders-serving as a trusted and respected representative of both LEARFIELD and the property.

Minimum Qualifications

• 6+ years of experience in sponsorship sales, sports marketing, or related B2B role, with measurable success.*
• Some prior experience managing others and a desire to grow as a team leader.*
• Solid understanding of sponsorship strategy, marketing channels (traditional and digital), and activation.*
• Effective communicator with strong relationship-building and presentation skills.*
• Demonstrated ability to collaborate across multiple teams and work effectively with external partners.*
• Strong organizational skills with an ability to juggle multiple priorities and meet deadlines.*
• Comfortable operating in a fast-paced and evolving environment.*
• High integrity, sound judgment, and a team-first mindset.

Preferred Qualifications

• Experience working in or around collegiate athletics or higher education.
• Bachelor's degree from a four-year college or university.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.