Global Entertainment Brand Partnerships GTM Sr. Specialist, Brand Partnership Video Strategy and GTM

About the role

Amazon Ads is the advertising arm of Amazon and one of our fastest growing businesses.

We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (from upper-funnel video solutions like Prime Video to performant sponsored ads), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions.

We offer advertisers premium brand placements on our owned and operated properties, including Prime Video, Thursday Night Football, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services.

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

We seek a seasoned Brand Partnerships Sr. Specialist to join the Global Entertainment Brand Partnerships team. This role will report directly to the Global head of Entertainment Brand Partnerships, within the broader Video Strategy & GTM team.

This Sr. Specialist will work in partnership with Prime Video and Amazon MGM Studios to define integration, sponsorship, and branded content opportunities across Prime Video titles, determine GTM strategies, partner with sales to develop go-to-market (GTM) strategies including pricing/packaging and execution, and ultimately ensure Amazon's sponsorships meet the needs of our advertising customers.

This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing innovation and growing adoption of Amazon Ads.

Key job responsibilities

• Drive the vision, value proposition, programs, planning, and packaging solutions to grow our video GTM approach across video sponsorship products
• Work directly with regional Video Sales Specialist and sales team via sales enablement and demand generation strategies to achieve our revenue and adoption targets
• Develop the end-to-end strategy for positioning, pricing, packaging, and planning of Amazon's sponsorships offerings
• Aggregate VOC and partner with WW GTM to drive video solutions for customers and growth for Amazon; produce stack-ranked set of sales priorities, and influence requirements, roadmap decisions and trade-offs
• Partner with Prime Video & Studios on content inputs to inform GTM strategies for Sponsorships & Brand Partnerships
• Partner with Ads Marketing on Video Sales and Marketing narratives
• Assist in regional training development for sales enablement execution

A day in the life

The ideal candidate will possess a premium content advertising, revenue focused, and strategic leadership background within video and STV that enables them to drive a comprehensive strategy around how Amazon approaches video advertising sponsorships. This Sr Specialist will partner cross-functionally across leaders within Amazon Ads, Prime Video, and Amazon MGM Studios.

Basic Qualifications

• 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
• Knowledge of publisher ad tech stacks and/or advertising technology
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• 5+ years of developing, negotiating and executing business agreements experience
• 5+ years of professional or military experience
• 5+ years of solving problems with technology in the Media & Entertainment Industry experience
• 2+ years of working with Data & AI related technologies, including, but not limited to, AI/ML (Artificial Intelligence/Machine Learning), GenAI (Generative AI), Analytics, Database, and/or Storage experience
• 5+ years of in program management, workforce strategy development, or metrics-driven decision making experience
• Bachelor's degree
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience explaining complex technical concepts to various business and technical audiences
• Experience presenting to both technical and non-technical executive audiences
• Experience leading complex, multi-year initiatives that may be cross-functional and/or span business and technology
• A self-starter with demonstrated ability to think strategically and analytically about sales, business, product, and technical challenges with the ability to build and convey compelling value propositions and work cross-organizationally to build consensus
• A strong track record in sponsorships, integrated marketing, sales strategy, business development, digital media strategy / GTM at a media & entertainment company
• Experience working with Product teams for roadmap decisioning and packaging
• Experience working with content creators and show-runners to develop advertising opportunities
• Ability to quickly assess current high-potential opportunity and articulate a compelling vision for the existing teams to rally around and organize to deliver
• Experience building and deploying GTM strategies, with an emphasis on creative solutions, packaging, positioning and messaging. A track record of working with customers to introduce new products, develop market fit, and help the broader organization scale sales of the solution. Building collateral to support (Powerpoint)
• Possess analytical and quantitative skills with an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analyses

Preferred Qualifications

• Master's degree in business, data science, public administration, finance, engineering, human resources, or related field, or PMP certificate
• Experience interpreting data and making business recommendations
• Experience identifying, negotiating, and executing complex legal agreements
• Experience designing, implementing, and scaling workforce development programs across large-scale operations, including forecasting workforce needs and leveraging analytics to drive program decisions
• Experience interpreting data and making business recommendations across leadership and cross-functional teams
• Experience using analytical tools for workforce metrics and reporting

Additional information

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Pay and benefits

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

USA, NY, New York - 162,700.00 - 220,200.00 USD annually