Growth Engineer - Globalization

About the Role

As a Growth Engineer, Globalization, you will own engineering projects that directly improve OpenArt’s international growth.

You will work across the full user journey: acquisition, landing pages, SEO, onboarding, creation, pricing, checkout, lifecycle, and retention. You will partner closely with product, growth, design, marketing, data, and engineering teams to identify growth opportunities in global markets and ship fast experiments.

The ideal candidate is a strong product-minded engineer who can combine engineering execution with business judgment. You should be comfortable looking at funnel data, identifying conversion issues, building experiments, and iterating quickly.

What You’ll Do

Build globalization infrastructure

Build and improve the technical foundation that allows OpenArt to scale across different languages, countries, and regions. Examples include:

• Multi-language product infrastructure
• Locale-aware routing and fallback logic
• Translation workflow and management systems
• Localized content and page generation systems
• Automated checks for missing translations and broken localized experiences
• Localization QA tools for design, layout, copy, and SEO regressions

Build global growth experiences

Own user-facing growth projects that improve international user acquisition, activation, and monetization. Examples include:

• Localized landing pages for priority markets
• Region-specific onboarding flows
• Localized examples, templates, and use cases
• Country-specific signup and activation experiments
• Localized pricing and checkout UX
• International lifecycle emails and in-product education
• Market-specific campaign pages for ads, SEO, and partnerships

Drive international SEO and programmatic growth

Build scalable SEO systems that help OpenArt acquire global users organically. Examples include:

• Multilingual SEO landing pages
• Programmatic SEO page systems
• hreflang, canonical, sitemap, metadata, and structured data implementation
• Localized keyword-driven page templates
• High-performance SSR/SSG/ISR pages
• Core Web Vitals optimization for international traffic
• Internal tools that allow marketing and growth teams to launch localized pages faster

Improve global monetization

Work on experiments that improve subscription and payment conversion in different regions. Examples include:

• Localized currency display
• Country-specific pricing presentation
• Checkout funnel optimization
• Payment method UX improvements
• Tax, billing, and invoice UX improvements where relevant
• Country-level subscription conversion analysis

Use data to drive growth decisions

Use analytics and funnel data to identify where international users are dropping off and what to build next. You should be comfortable asking questions like:

• Which countries have high traffic but low signup conversion?
• Which markets have strong signup but weak creation?
• Which regions have strong creation but low payment conversion?
• Where does language mismatch hurt activation?
• Which localized pages drive high-intent traffic?
• Which countries should we prioritize next?

Must Have

• Strong frontend engineering skills, especially with React, TypeScript, and modern web frameworks such as Next.js
• Strong product sense and growth mindset
• Experience building user-facing product features
• Ability to move fast, ship experiments, and measure impact
• Good understanding of SEO, web performance, and conversion funnels
• Comfortable working with analytics, A/B tests, and funnel metrics
• Strong ownership and ability to operate with ambiguity
• Clear communication and strong cross-functional collaboration

Nice to Have

• Experience with i18n, localization, or globalization systems
• Experience building multilingual SEO or programmatic SEO pages
• Experience with international pricing, payments, currency, tax, or checkout flows
• Experience with consumer growth, onboarding, activation, referral, retention, or monetization experiments
• Experience working on global consumer products
• Familiarity with translation management tools and localization QA workflows
• Understanding of regional user behavior, international GTM, or cultural adaptation

What Makes You a Great Fit

• You are not just an engineer who waits for specs. You are someone who can look at a business problem, understand the funnel, identify the biggest bottleneck, and build a solution.
• You understand that globalization is not just language translation. It includes product clarity, trust, SEO, examples, onboarding, pricing, payment, performance, and cultural context.

For example, if we say “Japan has a lot of traffic but low conversion,” you can help break it down:

• Is the landing page localized?
• Is the value proposition clear?
• Are the examples relevant to that market?
• Is onboarding too confusing?
• Is the checkout experience localized?
• Is the pricing presentation hurting trust?
• Are users creating but not paying?
• What experiment should we ship first?

In the first 3-6 months, you will help OpenArt

• Increase international signup conversion
• Improve non-English user activation and creation rate
• Launch scalable multilingual SEO infrastructure
• Reduce the engineering cost of launching new markets
• Improve checkout conversion in priority countries
• Build a repeatable globalization growth system instead of one-off localization work

Why This Role Matters

• OpenArt already has users around the world.
• The next stage is turning global traffic into global growth.
• This role will help OpenArt build the infrastructure, product experience, and growth loops needed to become a truly global AI creative platform.

Compensation

• $300k-$400k total compensation including base salary, bonus, equity (competitive compensation based on experience)
• Equity - meaningful ownership in what you build

Work Setup

• Bay Area (hybrid allowed)
• Visa sponsorship available