Growth - Lifecycle Lead (B2B)

About the Role

We are hiring a Lifecycle Lead to build the company-wide owned-channel capability that helps teams reach businesses with relevant, timely, and trustworthy experiences. This senior, hands-on leader will set the small and medium business lifecycle strategy, partner with Engineering to build the orchestration and deployment platform, and establish the operating model that allows teams across the company to launch and improve evergreen programs safely at scale.

You will sit at the intersection of platform, product, and campaign strategy. You will partner with Engineering, Product, Data Science, and Analytics on the underlying systems, and with Product Marketing Managers and other client teams to design journeys that help new, active, and returning businesses reach value and build durable habits.

This role is based in San Francisco, Seattle, or New York City. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will

• Partner with B2B product to set the company-wide vision, roadmap, and operating model for lifecycle and owned-channel engagement.
• Partner with Engineering, Product, Data Science, and Analytics to shape the tooling and infrastructure for identity, audiences, eligibility, consent, triggers, orchestration, decisioning, frequency, experimentation, localization, quality assurance, and observability.
• Define scalable deployment workflows-including self-service and centrally supported paths, intake, templates, approvals, governance, service levels, and incident response-so teams across the company can launch safely and efficiently.
• Partner with Product Marketing Managers and other client teams to translate audience, product, and business goals into evergreen journey strategies across onboarding, activation, continuation, retention, resurrection, and monetization.
• Lead the design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging, including the deep-linked landing and post-click product experiences that complete the loop.
• Partner with Growth DS to build a measurement system that connects reach, eligibility, delivery, engagement, landing behavior, task completion, retained activity, and incremental value through sound experiments and holdouts.
• Optimize the small and medium business lifecycle portfolio-not just individual sends-by improving inventory, relevance, personalization, prioritization, and per-user frequency.
• Inform our owned channel / upsell strategy-establish a high bar for deliverability, user preferences, localization, and operational quality, and trust while influencing senior stakeholders across the company.

You might thrive in this role if you have

• 10+ years of experience in lifecycle, CRM, retention, growth, product marketing, or marketing technology, ideally in a global B2B business serving self serve small businesses, enterprises, and developers.
• A track record of building and scaling lifecycle tooling or platforms with Engineering for multiple teams, products, audiences, or markets.
• Strong technical and product fluency across event and identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, and deployment systems; coding experience is not required.
• Deep campaign and journey craft, with experience designing evergreen programs that move users from message to product value and durable behavior.
• Strong experimentation and measurement judgment, including incrementality, holdouts, cohort quality, retention, and lifetime value-not just delivery or click metrics.
• Experience creating operating models, governance, templates, and quality standards that increase organizational velocity without creating channel chaos.
• Executive-level cross-functional influence and clear communication across Engineering, Product, Data Science, Analytics, PMM, Creative, Legal, Privacy, and regional teams.
• A hands-on, systems-oriented leadership style: you can set a multi-year direction, write the brief, inspect the journey, diagnose failures, and make pragmatic tradeoffs in a fast-moving environment.