Growth Marketing & Community Lead

About the Role

We're looking for someone to own the engine of our marketing-from nurturing our early community to building systems that turn engagement into insights. You'll be the connective tissue between our customers and our product, ensuring every touchpoint deepens the relationship and surfaces learnings.

This isn't a traditional community manager role. It's part CRM strategist, part community builder, part insights synthesizer. You'll build the infrastructure that makes word-of-mouth happen and turns our most engaged customers into advocates.

Responsibilities

Nurture, Audience & CRM

• Own email nurture and lifecycle journeys, designing sequences that guide people from waitlist > pre-order > engaged advocate
• Build and grow owned audiences through content, partnering with brand leads to distribute stories and product thinking across email, site and LinkedIn
• Track audience engagement and intent signals, using CRM and content performance to identify high-value moments, engaged followers, and potential advocates
• Build CRM workflows that track customer journeys and surface high-intent moments

Community & Engagement

• Stand up and manage our community infrastructure
• Own social media engagement
• Develop programs that give early customers meaningful ways to participate (beta testing, feedback sessions, referrals)
• Manage social scheduling and posting in coordination with content strategy

Insights, Analytics & Feedback Loop

• Synthesize community feedback, comments, and engagement patterns into actionable insights
• Build and maintain marketing analytics dashboards; report on channel performance, engagement metrics, and conversion trends
• Monitor the competitive and cultural landscape
• Surface trends, sentiment shifts, and feature requests to product and leadership
• Identify customer stories, angles, and use cases that inform marketing and content

Qualifications

• 3-5 years experience in community, lifecycle marketing, or CRM roles at high-growth technology companies
• Hands-on experience building community and nurture systems through platforms like Discord, social comment sections, platforms like LinkedIn, email/CRM tools, and analytics platforms
• Systems executor mindset: you build repeatable processes that create operational velocity
• Insights-aware: you notice patterns in engagement, comments, and cultural shifts, and know how to act on them
• Strong collaborative skills: This role will work closely with brand/strategy leadership and content production partners
• Strong writing skills: you can represent the brand in customer-facing communications
• Comfortable with ambiguity and moving fast at an early-stage company
• Experience building from the ground up-you've started systems, not just maintained them
• Experience at a hardware company or technology start up is preferred, experience with consumer brands is a plus
• Background in user research or product feedback synthesis is a plus

FTE Benefits

• Health, vision, and dental benefits
• Company-sponsored 401(k)
• Unlimited PTO and sick time
• Early stage equity