Growth Marketing Manager, Online Events

The Role

Inspira Education Group is searching for a Growth Marketing Manager, Online Events to build and scale one of the most powerful growth engines in our company. This is not a "run a few webinars" role-this is your chance to architect a category-defining events machine that shapes how tens of thousands of students and parents experience our brand.

You'll own the entire ecosystem-from creative vision and content strategy to flawless production, promotion, measurement, and team building.

For the first 2-3 months, you'll be in the cockpit yourself: hosting events, crafting decks, talking to consultants, learning our audience inside out, and building the operational backbone. Then you'll shift into building a team and scaling the volume, sophistication, and impact of our events across multiple brands.

If you're a rare hybrid-a strategist with creative instincts, a designer with operational rigor, and a marketer who lives and breathes KPIs-this is your playground. You'll get to be scrappy at the start, then build a well-oiled machine that drives massive, measurable results.

This is an in-person role requiring 5 days/week in our NYC office (Gramercy).:

What You'll Do

Strategy, Creativity & Content Development

• Develop the full content calendar across all our verticals.
• Brainstorm and test new formats (AMAs, bootcamps, "day in the life," panel discussions, masterclasses).
• Draft compelling hooks, angles, and narratives that maximize registrations and conversions.
• Collaborate with Sales to develop follow-up strategies that drive consultations and revenue.
• Develop high-impact script outlines, run-of-show docs, and creative briefs.

Production, Ops & Execution (Initially Hands-On)

• Serve as the primary webinar host or moderator early on.
• Build presentation decks with strong aesthetic judgment (visual hierarchy, typography, flow).
• Manage all GoToWebinar/Zoom technical logistics, troubleshooting, and QA.
• Coordinate independently with consultants, tutors, and presenters to gather materials, prepare them, and ensure high-quality delivery.
• Build all pre-event and post-event emails; collaborate with lifecycle team to improve automated flows.
• Ensure strong UTM tracking, funnel measurement, and reliable data accuracy.

Growth & Demand Generation

• Own event promotion strategy: landing pages, email copy, SMS, social media briefs, and paid support.
• Experiment with hooks, creative assets, incentives, and timing to increase signups.
• Drive KPI improvements across all key metrics such as registrations per event, cost per attendee, attendance rate, and revenue attributed.

Team Building & Management

• Train high-performing moderators and junior presenters.
• Know how to evaluate talent, give feedback, and-when necessary-make hard decisions about performance.
• Build SOPs, templates, automation, and workflows to make events scalable.

AI, Design, & Systems Efficiency

• Use AI tools to improve deck creation, clip editing, graphics, and copywriting workflows.
• Maintain a strong aesthetic bar-able to distinguish excellent vs mediocre design and copy.
• Work closely with the social team to repurpose webinar content into TikToks, Reels, YouTube clips.
• Help research and test offline event opportunities if strategically valuable (e.g., college fairs, MCAT meetups).

Who You Are

Ideal Professional Background

• 5+ years experience in marketing, events, webinars, lifecycle, content, or growth.
• Proven track record of scaling webinar programs or owned content engines.
• Experience working in fast-paced growth environments.
• Education/test-prep/admissions background is a plus but not required.
• Experience with HubSpot and landing page builders is a bonus.

High Ownership

• Comfortable being an IC for the first few months.
• Aggressive mindset toward scaling volume while improving quality.

Creative + Analytical

• Can generate fresh ideas for topics, hooks, and formats.
• Numbers-driven: lives inside dashboards, funnels, and KPI targets.
• Strong experimentation mindset (A/B tests across everything: timings, creatives, presenters).

Managerial Ability

• Can hire, train, and manage talent.
• Excellent collaborator across Sales, SEO, Social, Lifecycle, and Ops.
• High emotional intelligence and strong communication skills.

Design & Aesthetic Judgment

• Can recognize and demand high-quality visuals and user experiences.
• Strong presentation-building ability; understands composition and flow.

Technical Fluency

• Deep comfort with webinar platforms (GTW, Zoom, etc.), automations, UTM tracking, and event ops.
• Ability to troubleshoot tech issues live under pressure.

AI-Native

• Natural at using AI for design, copy, production, and operational efficiency.