Growth Marketing Manager, Paid Media & Audience Growth

What you'll do

• Build Shield's paid media strategy across priority audiences, including defense, national security, aerospace, policy, technical, and influencer communities.
• Translate audience research into targeting strategies across paid social, video, display, programmatic/DSP, search, retargeting, and emerging channels.
• Develop segmentation and testing frameworks based on personas, communities, content interests, geography, behavioral signals, platform behavior, creative, landing pages, and measurement methods.
• Partner with Social, Communications, Creative, Video, Field Marketing, Talent, and Product Marketing to turn performance insights into audience playbooks, paid media briefs, and future investment recommendations.
• Launch, manage, and optimize paid campaigns across platforms such as LinkedIn, Meta, YouTube, Reddit, X, Google, and other relevant channels, including budgets, pacing, targeting, creative rotation, and in-flight performance improvements.

Required qualifications

• 5-8+ years of hands-on experience building, launching, managing, and optimizing paid media campaigns in paid media, growth marketing, performance marketing, digital acquisition, audience development, or a related field, including meaningful campaign budget ownership.
• Strong paid social and video experience across platforms such as LinkedIn, Meta, YouTube, Reddit, TikTok, X, or similar channels.
• Demonstrated ability to turn audience strategy into active campaign execution using platform-native targeting, first-party data, behavioral signals, contextual signals, lookalikes, retargeting, geography, interests, and persona-based segmentation.
• Strong analytical and strategic judgment, including experience using campaign reporting, GA4 or similar analytics tools, UTMs, pixels, conversion events, and structured testing to make in-flight optimizations and communicate performance insights to creative, technical, analytical, and executive stakeholders.

Preferred qualifications

• Experience with defense, aerospace, national security, government, or other complex stakeholder audiences.
• Experience using DSPs or programmatic platforms such as The Trade Desk, DV360, StackAdapt, or similar tools.
• Experience with out-of-home, CTV/OTT, podcasts, newsletters, or other channels beyond standard paid social and search.
• Familiarity with incrementality testing, lift studies, MMM, or other advanced measurement approaches.
• Strong writing, creative briefing, or messaging instincts. High attention to detail.

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• Full-time regular employee offer package: Pay within range listed + Bonus + Benefits + Equity

Temporary employee offer package

Pay within range listed above + temporary benefits package (applicable after 60 days of employment)

Salary compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. All offers are contingent on a cleared background and possible reference check. Military fellows and part-time employees are not eligible for benefits. Please speak to your talent acquisition representative for more information.