Growth Marketing Manager, SMB Ads

About the Role

We are hiring a Growth Marketing Manager, SMB Ads to help build and execute high-velocity growth programs for small business advertisers. This person will work across acquisition, activation, lifecycle, and conversion, with an initial focus on helping advertisers move from interest and sign-up to first meaningful spend & retention over time

This is a hands-on growth role for someone who loves turning ideas into shipped experiments. You will build campaigns, lifecycle journeys, landing page tests, messaging tests, audience experiments, AI-assisted workflows, reporting improvements, and practical conversion programs. As the SMB Ads business grows, this role may continue to support acquisition and activation and expand deeper into same-store growth, lifecycle, retention, and repeat spend.

In This Role, You Will

• Execute growth experiments across acquisition, activation, lifecycle, and early retention.
• Build email, in-product, landing page, audience, messaging, and offer tests that help SMB advertisers reach first spend and repeat value.
• Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems.
• Partner with Growth, Product, Engineering, Data Science, and Marketing Operations to turn strategy into shipped experiments and measurable learnings.
• Support improvements to sign-up, onboarding, campaign creation, measurement, and advertiser education.
• Maintain experiment documentation, QA checklists, learnings, and performance readouts.
• Translate ambiguous growth ideas into concrete tests, campaign plans, launchable assets, and clear next steps.
• Help identify new ways to convert, activate, retain, and grow SMB advertisers.

You Might Thrive in This Role If You

• Have 4-7 years of experience in growth marketing, lifecycle marketing, GTM engineering, marketing operations, product growth, demand generation, or performance marketing.
• Have shipped campaigns, experiments, automations, landing page tests, lifecycle programs, or conversion initiatives.
• Are comfortable working across ambiguous, fast-moving growth problems with incomplete information.
• Can interpret funnel metrics, campaign performance, experiment results, and customer behavior signals.
• Are fluent with AI tools and use them to accelerate marketing execution, workflow automation, analysis, personalization, prototyping, or internal tooling.
• Have strong writing and customer judgement, especially for translating product value into clear SMB-facing messaging.
• Enjoy working across Marketing, Product, Engineering, Data Science, and Operations.
• Have experience with SMB growth, self-serve funnels, advertiser growth, PLG SaaS, marketplaces, commerce, fintech, local services, creator tools, or other high-volume customer funnels.
• Have experience with lifecycle marketing, CRM, segmentation, activation, onboarding, winback, or retention programs.
• Have familiarity with ads products, SMB acquisition, campaign setup, advertiser education, or self-serve growth funnels, including platforms such as Google Ads, Meta Ads, TikTok for Business, Amazon Ads,, Reddit, Snap or similar.
• Are comfortable using no-code or low-code tools, analytics tools, marketing automation platforms, SQL, scripting, or AI-assisted coding workflows to create leverage.