GTM Lead (Bay Area)

The Role

• We’re hiring a GTM Lead (Bay Area) to establish and scale Unit’s presence in the region at a critical stage of growth.
• This is a senior, hands-on market-building role combining strategic sales execution with ecosystem development. You will generate and advance strategic opportunities, own complex consultative deals, and convert them into long-term commercial partnerships.
• You’ll build relationships with founders, executives, and investors across the SaaS vertical and fintech ecosystem while representing Unit as a trusted partner in the Bay Area market.
• This is a revenue-generating role focused on closing strategic accounts and driving revenue growth.
• You will report directly to the Head of GTM, operating with autonomy while helping shape Unit’s go-to-market presence in the region as we scale.
• This role is based in San Francisco and requires a strong in-person presence across the Bay Area.

Key Responsibilities

• Own the full commercial lifecycle across complex, consultative deals, from discovery and solution design through negotiation and close. This role focuses primarily on advancing strategic opportunities, including enterprise accounts.
• Drive pipeline creation and revenue execution by leveraging your network and acting as a trusted advisor to founders, investors, and partners in the fintech and vertical SaaS ecosystem.
• Represent Unit in the market through ecosystem engagement, founder conversations, partner sessions, and key industry events.
• Partner cross-functionally with Marketing and Product to develop demand generation strategies and translate market insights into product direction.
• Design and iterate on the sales process and GTM playbook, shaping messaging, qualification criteria, and pipeline development.

What We’re Looking for

We are open to candidates from a variety of professional backgrounds.

• 6+ years of experience in a customer-facing or ecosystem-facing role. Relevant backgrounds may include startup Ex-founders, venture capital, strategy & management consulting, partnerships, or B2B sales/GTM operator.
• Experience in management or strategy consulting is also highly valued. Backgrounds from firms such as BCG, McKinsey, Bain, or similar consulting practices with fintech exposure are a plus.
• Strong relationships across the Bay Area startup and VC ecosystem, with the ability to generate opportunities through network-driven introductions.
• Commercial instincts and a clear interest in owning revenue outcomes and closing complex, consultative deals.
• Exceptional communication and storytelling skills, with the ability to simplify complex technical concepts.
• Comfort leveraging AI tools to accelerate pipeline research, personalize outreach, synthesize market insights, and improve deal execution - with a mindset toward continuously integrating new capabilities into your workflow.
• Deep curiosity about fintech and excitement about how infrastructure businesses can reshape industries.
• Entrepreneurial mindset with the ability to operate independently, build new sales motions from scratch, and represent Unit externally at the highest level.