GTM Strategy and Operations Manager

About this role

Lyra Health is looking for a driven, highly motivated GTM Strategy and Operations Manager to join our growing GTM Operations team. This role will drive strategic initiatives, scale operational infrastructure, and optimize processes across our go-to-market organization, with an initial focus on supporting key growth vectors such as channel partnerships.

This role requires strong cross-functional leadership, operational rigor, and a deep understanding of both project management and how Lyra’s solutions fit into overall employer and partner market strategies. In this role, you will balance high-priority GTM strategy projects with meticulous attention to detail-ensuring workflows are scalable, aligned with Lyra's systems, and built to support long-term company growth.

The successful candidate will be flexible, determined, and energized by tackling complex operational problems, eliminating manual bottlenecks, and designing repeatable processes. This person will build strong relationships cross-functionally to understand operational priorities, clarify objectives, and drive end-to-end execution. The ideal candidate thinks multiple steps ahead, thrives when navigating ambiguity, easily flexes across different operational initiatives as business priorities evolve, fosters a collaborative team environment, and sets the tone for operational excellence across Lyra.

Responsibilities

• Lead the planning, execution, and scaling of high-priority GTM operational programs from inception to completion, ensuring alignment with overall business objectives.
• Identify operational bottlenecks and friction points across go-to-market workflows, designing and managing root-cause solutions through to completion.
• Lead analytical initiatives to evaluate go-to-market performance, program ROI, and opportunities for continuous operational improvement.
• Own and scale operational frameworks for strategic GTM growth areas, driving operational alignment among cross-functional stakeholders.
• Partner cross-functionally with Channel and Sales teams to evaluate partner requirements, translate operational nuances, and support smooth handoffs into implementation and post-sales delivery.
• Develop, manage, and communicate comprehensive project plans, timelines, issue logs, and executive-level progress reports for strategic initiatives.
• Collaborate with Systems teams to evaluate, test, and implement CRM (Salesforce) and tooling enhancements that improve pipeline tracking and operational visibility.
• Evaluate, standardize, and refine project management frameworks, operational tools, and documentation to increase organizational velocity and scale.

Qualifications

• Bachelor's degree in Business, Healthcare Administration, Operations, Project Management, or a related field.
• 8+ years of demonstrated success in GTM operations, business operations, strategy, or program management in a high-growth environment.
• Prior work experience in Enterprise B2B Technology or Healthcare is a plus.
• Proven track record of managing complex cross-functional initiatives, building operational programs from the ground up, and executing against aggressive timelines.
• Experience designing operational solutions or supporting workflows for enterprise partnerships or channel programs is a plus.
• Excellent written, verbal, and interpersonal communication skills, with the ability to influence cross-functional leaders and synthesize complex requirements for varied audiences.
• Proficiency in leveraging technology to track and manage deliverables, including CRM platforms (e.g., Salesforce), project management software (e.g., Asana), and advanced Google Sheets or Excel.
• Strong analytical, critical-thinking, and problem-solving skills, with a data-driven approach to resolving business and workflow bottlenecks.
• Demonstrated agility and ability to work autonomously, flex across diverse initiatives, and adapt to shifting business priorities while keeping teams aligned.
• PMP, Lean Six Sigma, or equivalent project/process management certification is a plus.

Additional information

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