Guest Marketing Strategy Manager, Apparel & Accessories

About the role

The pay range is $73,000.00 - $132,000.00

Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family.

Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation.

Find competitive benefits from financial and education to well-being and beyond at

Core Responsibilities

Lead category marketing strategy

Independently own the development, planning, activation, and optimization of marketing strategies, ensuring alignment with business priorities and guest needs.

Drive strategic merchant partnerships

Serve as the primary GMS partner to Merchant Directors and their teams, independently leading business conversations, influencing marketing decisions, and translating category priorities into actionable strategies.

Own A&A promotional strategy and execution

Lead promotional marketing efforts across A&A within GMS, partnering with the enterprise Promo team and cross-functional stakeholders to navigate frequent changes, ensure accuracy of promotional information, and deliver successful guest-facing activations.

Lead cross-functional collaboration

Build trusted relationships across Merchandising, Creative, Media, Marketing, and other areas of excellence to drive alignment, resolve challenges, and bring connected marketing experiences to life.

Manage external partnerships

Independently lead marketing conversations with vendors and collaboration partners, aligning on shared objectives, marketing opportunities, and execution plans.

Anticipate and mitigate business risks

Proactively identify challenges, navigate ambiguity, and recommend solutions to ensure timely and accurate execution, particularly within high-visibility and fast-moving promotional work.

Elevate the GMS merchant service model

Help develop and implement tools and resources that enable more proactive and strategic merchant partnerships, including quarterly business performance recaps, pre-season activation planning tools, and marketing collateral that supports the broader GMS team.

Measure and optimize performance

Leverage business results, guest insights, and marketing performance to evaluate effectiveness, identify opportunities, and recommend optimizations that drive continuous improvement.

Represent GMS

Serve as a trusted marketing thought partner in key internal and external business relationships, confidently representing the team's perspective and influencing decisions across leadership levels.

About You

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, brand strategy, retail marketing, or related disciplines.
• Experience working within a large, established consumer-facing brand, with a demonstrated ability to navigate complex cross-functional teams.
• Strong strategic thinking skills with the ability to translate business objectives, guest insights, and category priorities into actionable marketing strategies.
• Demonstrated ability to independently lead complex marketing initiatives and influence decisions across cross-functional teams and leadership levels.
• Strong communication and interpersonal skills, with the ability to build trusted relationships with senior leaders, merchant partners, vendors, and external stakeholders.
• Proven ability to navigate ambiguity, manage competing priorities, and make sound decisions in a fast-paced, evolving business environment.
• Exceptional organizational skills and attention to detail, particularly when managing complex, time-sensitive marketing activations.
• Experience developing marketing plans, performance recaps, and strategic presentations that communicate results and business opportunities.
• Self-starter with a proactive, solutions-oriented mindset and a passion for collaboration and continuous improvement.
• Experience in retail, merchandising partnerships, promotional marketing, or category marketing a plus.

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

Benefits Eligibility

Americans with Disabilities Act (ADA)

Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed through this channel.