Head of B2B Marketing, eero

About the role

eero is seeking a Head of B2B Marketing to lead strategy and execution across eero's ISP and emerging business lines. This role will own how eero's products and services come to life within our B2B channels; building the sales enablement content, go-to-market positioning and strategies, and partner marketing programs that support our Business Development and Partner Success teams to acquire, retain, and expand accounts.

This is a leadership role that will unify eero's B2B marketing efforts under a single vision, building strategies and materials that make internal teams more effective across the full customer lifecycle. This position requires close partnership with Business Development, Partner Success, Product, and cross-functional marketing teams. You will operate as a peer to other senior leaders and are expected to bring both strategic vision and executional rigor. The ideal candidate is equally comfortable presenting a channel strategy to senior leadership and reviewing a case study draft with their team.

This is a role for a leader who thrives in unifying efforts, strengthening teams, and enabling others to win.

At eero, we have a simple belief; Wi-Fi should just work - fast, reliable, secure, and easy to use. While we began by revolutionizing home Wi-Fi, we aim to create comprehensive solutions that serve all networking needs for customers and businesses across the globe. We are customer-obsessed innovators who are changing the way customers think about connectivity in their homes, businesses, and beyond.

Key job responsibilities

• Lead and develop a team spanning sales enablement, B2B GTM, and partner marketing; setting vision, priorities, and quality standards
• Oversee the go-to-market marketing strategy for eero's products and services within ISP and emerging B2B channels, defining how we position, package, and enable the sale of our offerings within each channel.
• Build and scale the sales enablement engine that make Business Development and Partner Success Managers more effective in client conversations.
• Drive partner marketing and co-marketing programs with B2B accounts, creating joint value propositions and campaigns that strengthen partnerships and accelerate growth.
• Develop content and positioning for existing client engagement; supporting retention, upsell, and expansion motions alongside Partner Success.
• Translate product launches into sellable narratives, ensuring all necessary materials, learnings, and positioning are available for internal teams to bring new offerings to market.
• Partner cross-functionally with Product, Brand, Creative, and Paid Media teams to ensure B2B messaging is consistent with eero's broader brand while tailored to B2B buyer needs.
• Build scalable B2B marketing motions that evolve as eero expands into new customer segments; adapting content strategy, channel approach, and enablement tools to increasingly complex buyer journeys.
• Establish measurement frameworks for B2B marketing effectiveness, connecting team output to partner acquisition, retention, and revenue expansion outcomes.

Basic Qualifications

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams
• Experience of B2B marketing best practices

Preferred Qualifications

• Experience with creating GTM initiatives at scale
• Experience working cross-functionally across marketing, product management, analytics, UX, and research
• Experience designing, planning, and delivering content solutions that meet the needs of technical business customers
• Experience working with networks, IT infrastructure, or system integration
• Experience scaling B2B marketing motions across customer segments of varying size and complexity.

Additional information

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Pay and benefits

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.

USA, CA, San Francisco - 187,000.00 - 252,900.00 USD annually

USA, WA, Seattle - 170,000.00 - 230,000.00 USD annually