Head of Brand Activations
- Pay
- Salary
- Location
- Plano, TX
- Listed
- Today
About the role
The Head of Brand Activations is responsible for ideating, negotiating, orchestrating, and leading all brand activations. This role drives a deep understanding of how brand activations contribute to sales and marketing goals, support company initiatives, and deliver premium, memorable experiences. The role also oversees talent and content strategy, ensuring activations are impactful, trend-aligned, and elevate brand presence.
Your Impact and Responsibilities
- Define and manage the brand activation strategy to align with overall brand goals and objectives
- Lead activations from concept through execution, while developing and mentoring a high-performing team
- Identify, negotiate, and secure talent in alignment with leadership, ensuring brand fit and value
- Maximize talents to build brand awareness and deliver optimal cost per impression results
- Drive planning and real-time decision making to ensure seamless execution and content delivery
- Collaborate cross-functionally to share activation plans, results, and learning across departments
- Partner with agencies and internal teams to ensure activations stay on schedule and deliver higher ROI
- Provide on-site leadership for all high-profile activations and talent engagements
- Present compelling opportunities and activation plans to leadership with clear rationale and risk assessment
- Deliver trend forward, engaging content that enhances brand reach and consumer connection
- Continuously evolve brand activations through creative thinking and industry trend awareness
Travel Requirements
- Up to 25 - 50%
Qualifications & Requirements
- 10+ years' experience in marketing, brand management, or related field
- Experience leading high-profile brand activations in a national or global consumer facing brand
- Strong experience engaging talent and negotiating large contracts with celebrities
- Bachelor's degree in marketing, advertising, or related field required
- Knowledge of SAG requirements and other legal implications
- Self-driven, flexible, and highly energetic with strong written and verbal communication skills
- Detail-oriented, organized, and able to manage shifting priorities
- Thrive in a fast-paced environment and proactively engage in topical opportunities
Additional Information
All your information will be kept confidential according to EEO guidelines.
Terms of Use
About the Company
At Raising Cane's Chicken Fingers®, we serve only the most craveable chicken finger meals - it's our One Love! Known for our great Crew and cool Culture, we follow a Work Hard. Have Fun. philosophy. Raising Cane's is the fastest-growing chicken concept around and is on track to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the Team and Raise The Bar!
Equal opportunity and legal notices
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
From Raising Cane's's careers page, first listed on Rolev.ai on November 12, 2026. Rolev.ai is not the employer.
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Common questions
What is the salary for the Head of Brand Activations role at Raising Cane's?
The Head of Brand Activations posting at Raising Cane's states compensation of Salary. Final pay may depend on location, experience, and interview evaluation on Raising Cane's's official career site.
Where is the Head of Brand Activations job at Raising Cane's located?
This Head of Brand Activations position at Raising Cane's is located in Plano, TX. Always check Raising Cane's's application page for specific state eligibility or relocation policies.
How do I apply for the Head of Brand Activations position at Raising Cane's?
This listing links directly to Raising Cane's's SmartRecruiters application page. You can apply directly on Raising Cane's's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the SmartRecruiters application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.