Head of Demand Generation

About the Role

Campfire is looking for a Head of Demand Generation to own and drive our inbound marketing engine. You'll work hand-in-hand with our sales team to build campaigns that actually move the needle - from top-of-funnel awareness to qualified pipeline.

This is a builder role. You'll set the strategy, write the content, run paid channels, and own the website. You'll also manage one Paid/SEO Growth Specialist. If you want a job where you can see the direct impact of your work on revenue, this is it.

What You'll Do

• Own inbound demand gen strategy and execution across all channels
• Build and run integrated campaigns - content, email, paid, and organic - that drive qualified leads for sales
• Own the website: messaging, CRO, landing pages, and ongoing optimization
• Lead SEO strategy and execution, from keyword research to content to technical improvements
• Manage paid advertising across Google, LinkedIn, and other channels
• Write and produce content that speaks to finance leaders - blog posts, guides, landing pages, email sequences
• Partner closely with the sales team to align campaigns with pipeline goals and real feedback from the field - including owning gifting programs, direct mail campaigns, SDR sequence messaging, and nurture sequences
• Build reporting and dashboards to measure performance and optimize spend
• Manage and mentor the Paid/SEO Growth Specialist on your team

Must-haves

• 10+ years in demand gen or growth marketing at a B2B SLG company
• Proven track record building inbound programs that generate measurable pipeline
• Strong writer - you can produce compelling content for a business audience without it sounding like marketing fluff
• Hands-on experience with SEO (content and technical) and paid channels (Google, LinkedIn)
• Data-driven: you build dashboards, track what matters, and optimize based on results
• Experience working closely with sales teams and understanding the revenue funnel end-to-end
• Comfortable being a player-coach - you'll do the work, not just manage it

Nice-to-haves

• Experience marketing to finance teams, CFOs, controllers, or accounting personas
• Background in ERP, accounting software, or fintech
• Experience with HubSpot or similar marketing automation platforms
• Prior experience managing a small team

Success Metrics

You'll be measured on

• Inbound MQL volume and quality
• Pipeline sourced and influenced by marketing
• Website traffic and conversion rates
• SEO rankings and organic search growth
• Paid CAC and ROAS across channels

You'll be measured on

• Inbound MQL volume and quality
• Website traffic and conversion rates
• SEO rankings and organic search growth
• Paid CAC and ROAS across channels