Head of Digital Demand Generation

About the role

• Head of Digital Demand Generation | Tesla (Energy - Solar & Storage)
• Location: Palo Alto, California | Req ID: 273190 | Job Type: Full-time
• What to Expect

The Head of Digital Demand Generation is critical to driving scalable, high-quality demand and brand awareness for Tesla Energy's products and services. In this role, you will lead the strategy, execution, and optimization of digital channels to fuel growth, improve conversion efficiency, and ensure alignment with Tesla's broader marketing and business objectives.

This role reports to the Head of Global Demand Generation and collaborates closely with cross-functional teams including Marketing Operations, Growth, Creative, Legal, Sales, and external agency partners.

What You'll Do

• Lead digital strategy and execution for North America across search, social, and display advertising
• Own channel-level budget allocation and performance management to meet revenue, CAC, and ROI targets
• Manage external agency relationships, holding partners accountable for results and campaign delivery
• Partner with marketing operations to define KPIs, build reporting, and deliver actionable insights to leadership
• Provide strategic input on organic search opportunities based on channel performance and audience data
• Lead creative briefing and approval processes to ensure brand, legal, and campaign alignment
• Identify process improvements to optimize performance and scale best practices across markets

What You'll Bring

• Degree in Marketing, Business, or related field, or equivalent experience
• 10+ years of digital marketing experience with a proven track record in media and demand generation
• Demonstrated experience managing digital acquisition budgets exceeding $10M annually
• Hands-on experience with Google Ads account structure, bid strategies, conversion tracking, and social platforms
• Prior experience in both agency and in-house environments with strong operational rigor
• Strong analytical skills with the ability to interpret performance data and translate insights into strategy
• Excellent communication and leadership skills with experience presenting to executive audiences

Benefits

Along with competitive pay, as a full-time Tesla employee, you are eligible for the following benefits at day 1 of hire:

• Medical plans > plan options with $0 payroll deduction
• Family-building, fertility, adoption and surrogacy benefits
• Dental (including orthodontic coverage) and vision plans, both have options with a $0 paycheck contribution
• Company Paid (Health Savings Accounts) HSA Contribution when enrolled in the High-Deductible medical plan with HSA
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match, Employee Stock Purchase Plans, and other financial benefits
• Company paid Basic Life, AD&D
• Short-term and long-term disability insurance (90 day waiting period)
• Employee Assistance Program
• Sick and Vacation time (Flex time for salary positions, Accrued hours for Hourly positions), and Paid Holidays
• Back-up childcare and parenting support resources
• Voluntary benefits to include: critical illness, hospital indemnity, accident insurance, theft & legal services, and pet insurance
• Weight Loss and Tobacco Cessation Programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program
• Earned Wage Access: Real-time pay access paid daily, subject to eligibility and schedule (applicable for below Sr. Managers levels)

Expected Compensation$88,000 - $198,000/annual salary + cash and stock awards + benefitsPay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.