Head of Marketing

About the Role

Dakota is at a stage where how we explain the product and how it shows up in real customer conversations matters as much as what we build. This role exists to make that repeatable.

We’re hiring a Head of Marketing to take ownership of how Dakota goes to market - defining positioning, shaping messaging, and building the foundations of a GTM motion that works in practice, not just on paper.

This is a founding marketing leadership role. You’ll work closely with the CEO and GTM leadership to set direction, make tradeoffs, and execute in a hands-on way. We’re not looking for someone to manage a large team or scale channels immediately. We’re looking for a leader who can decide what matters, test it, refine it, and then scale what’s working over time.

What You’ll Do

Define how Dakota is explained to customers

• Define and evolve positioning, messaging and use cases that stand up in real sales conversations.
• Clarify how Dakota’s products are differentiated and when they’re the right solution for a customer.

Build a content led GTM engine

• Own what content is worth producing, why it exists, and how it supports customer understanding and conversion.
• Create and iterate key assets while also using leverage- AI, contractors and partners- to increase speed and quality.
• Set the bar for quality and relevance rather than sheer output volume.

Improve conversion and GTM effectiveness

• Partner closely with sales and product to understand objections, stalled deals and increase buyer clarity.
• Adjust messaging, use cases, and campaigns based on feedback from the field.
• Scale activity once fundamentals are working, prioritizing signal before volume.

Lay foundations for scale

• Establish lightweight workflows, metrics, and operating cadence so marketing can scale responsibly over time.
• Use modern tools, including AI, to increase leverage without adding unnecessary processes.

Who You Are

You’re a strategic builder with strong judgment.

You likely

• Have been the first or early marketing hire at a startup, or owned a 0-1 GTM effort inside a larger company.
• Have strong product marketing instincts and can operate across content, messaging, and GTM execution.
• Are comfortable making decisions without perfect information and adjusting quickly when something isn’t working.
• Have worked closely with sales and understand how marketing impacts real conversations and outcomes.
• Can balance hands-on execution with setting direction and leading through influence.
• Have managed a small team or led others before and can see yourself growing and developing people over time, without needing a large org or heavy process.

Additional information

You don’t need fintech experience, but you should be comfortable marketing complex, trust sensitive, or regulated products.

At Dakota, we value people who

• Strive for excellence
• Practice extreme ownership.
• Experiment fearlessly and learn quickly.
• Stay close to customers.
• Communicate clearly and directly.

What We Offer

• Engaging problems that increase economic freedom globally
• Competitive salary and equity
• Employee-friendly equity terms (extended exercise)
• Remote work, no commuting to the office
• Paid co-working space/desk at an office
• Health, dental, and vision insurance
• Regular team events and off-sites