OuterSignal
E-Commerce & MarketplacesDirect Ashby career site

Head of Marketing

Location
Remote (US)
Job type
Full-time
Level
Executive
Experience
4+ years
Listed
24 days ago

Skills & highlights for this role

  • B2B SaaS demand generation
  • paid acquisition (Meta, LinkedIn)
  • affiliate program management
  • HubSpot CRM

Also useful

  • Klaviyo
  • Shopify ecosystem
  • retention marketing

What You'll Do

  • Own the full demand gen engine for the Shopify ecosystem: paid, organic, affiliates, partnerships, cold outbound
  • 10X+ our customer count (we have hundreds of customers but will have thousands in 12 months or less thanks to you!)
  • Deploy a $1M+ annual marketing budget across channels that actually convert
  • Run paid acquisition across LinkedIn and Meta; know when to scale and when to cut
  • Build and manage our affiliate program and content engine (agencies, consultants, tech partners)
  • Oversee our outbound and cold email strategy
  • Work directly with Founders on channel strategy, messaging, and market positioning
  • Hire and scale the marketing team as we hit milestones

Who You Are

  • 4+ years in B2B SaaS marketing, growth, demand gen, or performance marketing
  • You've scaled a company before - ideally in e-commerce tools, Shopify ecosystem, or martech
  • Strong on paid acquisition fundamentals (Meta, LinkedIn, retargeting, lookalikes)
  • Experience building affiliate or partnership programs from scratch
  • Comfortable with cold outbound - you know the difference between spray-and-pray and precision targeting
  • Fluent in HubSpot (or similar CRM) for pipeline management and automation
  • You think in CAC, LTV, payback period, and channel contribution
  • Bonus if you've worked with Klaviyo, Shopify apps, or retention marketing tools
  • Most importantly: you want ownership. You can operate at both strategy and execution level, and you're energized by early-stage ambiguity and organized chaos.

What We Offer

  • Impact: Join at the ground floor where your work directly influences company trajectory
  • Growth: Rapid company growth creates exceptional learning and advancement opportunities
  • Flexibility: Remote-first culture with autonomy over your work
  • Team: Work alongside the founding team
  • Mission: Revolutionizing the way brands understand and market to their customers

About OuterSignal

We are building the customer intelligence layer for commerce. Brands know when an order comes in, but they only see ~5% of the real story. We show them the other 95%: not just who bought, but who that person is - the execs, influencers, journalists, retail buyers, investors, and everyday customers who become a brand’s best evangelists.

Our platform enriches every order in real time with professional + personal signals, unlocks personas, and powers everything from surprise-and-delight outreach to smarter email flows, analytics, and BD leads. We're a small, high-performing team building the category-defining platform for e-commerce customer intelligence, backed by a world-class investor base.

Read the original posting

From OuterSignal's careers page, first listed on Rolev.ai on October 17, 2026. Rolev.ai is not the employer.

How Rolev.ai helps with this application

Rolev.ai is a job search and application tool for US job seekers. For this Head of Marketing role at OuterSignal, it shows how your resume fits, tailors your resume to the posting, and prepares the application for you to review.

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Common questions

Where is the Head of Marketing job at OuterSignal located?

Yes, this Head of Marketing opening at OuterSignal is listed as Remote (US). Always check OuterSignal's application page for specific state eligibility or relocation policies.

What qualifications are required for Head of Marketing at OuterSignal?

For the Head of Marketing role, OuterSignal highlights 4+ years of relevant experience; experience with B2B SaaS demand generation, paid acquisition (Meta, LinkedIn), affiliate program management, HubSpot CRM. Rolev.ai can score your existing resume against these requirements and show any skill gaps before you apply.

How do I apply for the Head of Marketing position at OuterSignal?

This listing links directly to OuterSignal's Ashby application page. You can apply directly on OuterSignal's site, or use Rolev.ai to check your resume fit, generate a zero-hallucination tailored resume and cover letter for this posting, and autofill the Ashby application form in 1 click with the Rolev.ai Chrome extension. You always review the form and press Submit yourself.

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