Head of Marketing

The Opportunity

We're seeking a Head of Marketing to lead our go-to-market strategy during a pivotal inflection point. You'll own brand positioning, product marketing, and category creation as we introduce PALs and expand our Conversational Video Interface (CVI) API to developers and enterprises worldwide.

The unique challenge: Tavus is both a consumer and enterprise brand. You'll build marketing that resonates across prosumers discovering AI companions, developers integrating our API, and enterprise buyers deploying conversational AI at scale requiring you to craft viral cultural moments alongside rigorous B2B campaigns.

This role reports directly to the CEO and will be instrumental in defining how the world understands human computing and Tavus's leadership in this emerging category

What You'll Do

Category Creation & Brand Strategy

• Define and own the "human computing" category narrative, positioning Tavus as the definitive leader in AI human interaction
• Build a world-class brand that resonates with developers, enterprises, and prosumers
• Drive viral awareness moments and cultural conversations. This isn't purely B2B marketing; you'll craft campaigns that capture imagination and drive organic growth
• Develop compelling messaging and positioning across multiple audiences: technical developers (API-first), enterprise buyers, and end-users
• Lead thought leadership initiatives, executive visibility, and other activities

Product Marketing

• Own go-to-market strategy for PALs (consumer), CVI APIs (developers), and the Tavus Platform (enterprise)
• Translate complex AI research (Phoenix-4, Raven-1, Sparrow-1) into compelling value propositions for technical and non-technical audiences
• Create product narratives, sales enablement materials, case studies, and customer proof points
• Partner closely with product and engineering to launch new features and capabilities
• Collaborate with demand generation team to ensure messaging and positioning drive qualified pipeline

Team Building & Leadership

• Build and scale the marketing function-recruiting, mentoring, and developing high-performing teams across product marketing, content, and brand
• Foster a culture of experimentation, data-driven decision-making, and creative excellence
• Collaborate cross-functionally with sales, product, engineering, and research teams
• Partner closely with existing demand generation leadership to align on GTM execution

What You Bring

Required

• 8+ years of marketing experience, with at least 3+ years in leadership roles at consumer products industry, high-growth B2B SaaS or developer-focused companies
• Proven track record building and scaling marketing from early stage ($5M-$50M ARR) through hypergrowth
• Deep expertise in product marketing, brand strategy, and technical product marketing for developer-focused products
• Experience with both product-led growth (PLG) and enterprise sales motions
• Strong storytelling ability-you can distill complex technology into compelling narratives
• Data-driven mindset with experience partnering with growth teams on pipeline and revenue metrics
• Entrepreneurial builder mentality; comfortable operating in ambiguity and moving fast

Highly Valued

• Experience marketing cutting-edge AI/ML products or foundational models
• Background at companies that defined new categories or emerged as category leaders
• Technical background or deep comfort working with engineering and research teams
• Experience marketing to multiple personas: developers, technical decision-makers, and C-suite buyers
• Strong network in AI, developer tools, or SaaS communities

Benefits & Culture

• When you join Tavus, you’re joining a diverse and supportive team.
• Our work is driven by our people, and our success is shared by all.
• This position has a flexible work schedule, unlimited PTO, competitive healthcare, and gear stipends, as well as plenty of fun.
• At the end of the day, we want Tavus to be a place for you to learn, directly drive impact, and work with a team you love.

• To learn more about our team culture and benefits, check out our hiring page.
• Tavus is growing fast, and we’d like you to grow with us. If you’re excited to get your hands dirty and help make machines more human, drop your resume and we’ll be in touch.

• We are not looking for cultural fits, we are looking for culture creators.
• Diversity is what drives our success - it’s at the core of how we hire, communicate, and work.
• We are inclusive to all and combine our diverse backgrounds, skill sets, and perspectives to build the best experiences for our clients.